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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: October, 2018
Oct 30, 2018

When you want to scale your jewelry business – you start seeing new problems to solve.

It’s true, more money…more problems!

Not exactly more, but different problems for sure.

The biggest your business, the different challenges you’ll face.

So I’m super excited to introduce you to our guest today, Jean Z Poh, founder & CEO at Swoonery.com. This lady is a serious powerhouse in all things business and strategy.

She is a 4th generation jewelry professional, an angel investor, and one of Luxury Daily’s women to watch.

I’m grateful to have her on the show sharing her insight on how to scale a business the right way.

Plus, she’s gonna come back for more soon – so stay tuned, m’dear!

Oct 23, 2018

Business and life are integrated in so many ways.

How we feel about ourselves and what kind of lens we view business through shapes our ability to actually succeed.

Working that inner confidence muscle is exactly what our guest is going to help us work through today.

I hope that you're inspired by what Patricia Moreno is sharing today!

She’s the founder of Spiritual Fitness and the creator of the IntenSati method.

She struggled with her weight for years. After realizing enough was enough, she created her signature workout, the IntenSati method.
She shares more about it in the episode!

Plus, tips and truths to believing you have everything you need to succeed already within you.

What an empowering thought, right?

Let’s get started!

Oct 16, 2018

Right now, LinkedIn probably sounds like Instagram’s awkward cousin in the world of social media.

But what it lacks in flash, it makes up for in substance…and sales!

The best part about using LinkedIn to grow your jewelry sales is that people are already in the business mindset when they’re on the site.

It’s not “annoying” to see people talking about business opportunities because that’s the entire purpose of the platform!

I’m so thankful to have Becky Mollenkamp on the show with me today to share all the ways she used LinkedIn to launch and grow her coaching business!

Becky Mollenkamp is the creator of the “Own It Crush It” movement. She helps women navigate the mindset of self employment through her courses, exclusive membership community, and group program.

Becky has mentored hundreds of women to own it and crush their boss status. I love it.

You’re going to be super surprised at some of these tactics and how easy using Linkedin can be!

Shall we begin?

Oct 9, 2018

Reviews of Flourish & Thrive Live are in – it was a total hit!

Maybe you’re coming down off the NYC high, getting out of the jetlagged fog, or bummed because you missed it this year.

In any case, you’re gonna want to listen to these lessons learned from Flourish & Thrive Live 2018.

Hearing other people’s takeaways is powerful whether or not you attended the event.

Multiple perspectives on the same topic help you master the concept.

Here we go!

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