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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: November, 2018
Nov 27, 2018

Following trends with your new collection is a great way to get inspired for Spring 2019.

No matter what kind of jewelry you create, you can show these trends in your designs.

It’s always fun to see how other designers are applying trends to their work!

I’m excited because Delia Folk is back on the show!

She is the daughter in the mother-daughter duo of The Style That Binds Us.

We’re excited because she went to fashion week in New York, Paris, London, and Milan – so she’s got a hot scoop on the trends to look out for in 2019.

Listen in on her take now!

Nov 20, 2018

Think you can’t keep a secret?

The blogger behind A Thousand Facets has hidden her identity for almost 9 years on her blog!

It’s so cool because she’s a big time blogger, but no one knows the woman behind the words.

Or maybe I should say, the woman behind the website – because her posts are mostly visual.

She’s still been able to build a following by showcasing the visual stories of other jewelry brands.

So let’s get to know A Thousand Facets.

Nov 13, 2018

Blockchain isn’t just about BitCoin.

In fact, cryptocurrencies were made possible because of Blockchain technology!

So what does this have to do with the jewelry and fashion industry?

Blockchain helps give a digital papertrail of each step in the manufacturing and sourcing process of a piece of jewelry.

So this means customers know exactly where the materials are coming from starting from where the metals are mined!

Crazy, right?

To explain it much better than I can, I interviewed three blockchain experts while I was traveling to Chicago!

I have Mark Hanna, the CMO of Richline Group. Mark has been in the jewelry space for over 45 years and has experienced all facets of management, manufacturing, marketing and sales and compliance.

Then there’s Jennifer Dawes who launched her collection Jennifer Dawes Designs in 2000, and has since evolved to become one of the main proponents of sustainable, responsible jewelry while also creating pieces that are magical to wear.

Finally, we have Cristina Villegas. She’s the artisanal mining and sourcing expert or the Director of Mining at Pact. She’s sharing a little bit more about blockchain to find out how Pact's using it, and then our conversation took a little bit of a turn when we started talking about child labor and what Pact is doing about that.

So let’s talk about the future of sustainable sourcing in jewelry!

Nov 6, 2018

Want the inside scoop on how fashion editors discover new brands?

I’ve got you!

Sometimes editors feel impossible to reach because you put them on a pedestal.

They’re people just like you and me – and they use the internet to research brands.

I’m excited to introduce and welcome Angela Koh to the show today!

She’s the Market Editor for T, The New York Times Style Magazine. Angela covers jewelry, fashion, and accessories. As the editor, she’s editing pages, looking out for new designers to feature, and conceptualizing stories to tell through the magazine.

She’s sharing how she finds new brands, and a few tips on how to follow the Spring 2019 jewelry trends, too!

Let’s get started!

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