I might sound like a broken record but…

Do you know what your BIGGEST sales tool is? So many people are still getting it wrong!

Your website is your number one sales tool.

It doesn't matter if you're selling e-commerce, if you're just selling to wholesale stores or if you want to do in person events.

If you have a janky website it’ll be much harder getting press coverage or getting buyers to actually believe in your brand!

And if you’re someone who LOVES wholesale as much as our co-founder Robin Kramer, you’ll want her help on how to simplify your website so people actually buy.

There’s so many easy resources to build your best website: Shopify (my favorite), WordPress, Squarespace and the list continues.

But you’d be surprised how many mistakes jewelry designers make when trying to sell wholesale on their sites…

Let’s make sure you’re not making the same ones.

Listen to episode #194 How To Set Up Your Website For More Wholesale Orders with Robin Kramer

Enjoy!

Do you have 1000 True Fans?

Trust me, it’s A-OK if you don’t.

But are you ready to have 1000 people eager, willing and ready to support your business this year?

I learned this philosophy from Kevin Kelly and wholeheartedly believe that it’s the best sales strategy to attract those repeat buyers.

If you can get X number of people buying from you every single year…

Then you can get a rough estimate of how much revenue you'll make a year!

Simple enough, right? Let me explain…                                            

Sometimes we feel a bit technologically challenged.

Or we don't understand the innovation that is happening in marketing now. 

So we stick to our old ways and that’s exactly what hurts business in the long run.

At one point, I couldn’t keep up with the times.

I was being more reactive and less proactive about my sales strategies and how I handled customers on a grand scale.

I was losing weight, hair falling out, you name it, I experienced it. I was sad and frustrated all of the time!

And until I lost my first business, I didn’t understand the importance of training customers to buy and how to get repeat sales FOREVER.

That’s also when I built my Sales Success Model — it covers a couple of basic philosophies in the jewelry business and in growing business in general.

Why complicate things? My model is straightforward and simple.

Are you ready to learn how to keep clients coming back? For good?

Listen to episode #193 The BEST Sales Strategy That Attracts Repeat Sales & Buyers

Traffic + Conversion = my 2 favorite words right now.

Seriously!

Can you name a better feeling than having your voice reach millions of fans?

I know that there are people in the jewelry biz struggling to get their content consumed by the people actually BUYING their products.

Which is why it’s becoming sooo important to diversify our revenue streams.

Especially for those of you who are selling to stores and at live events.

You have to have inventory for the shows, you have to show up, set the booth up, stand outside in sideways rain or blazing hot weather or something in between and go, go, go.

All your weekends are given to the shows.

At a certain point, it's exciting because that's how you're building your business…

But eventually it gets… Exhausting.

That’s exactly why it’s so important to be able to diversify your strategy so that you're leveraging the tools that you have and you're training your customers to actually buy from you online.

Building a biz is a full time job.

I’m constantly learning more and more content marketing strategies from the master, Ezra Firestone.

And many of these strategies are really great for training your customers to buy from you online.

I’ve also learned from Brendon Burchard how to secure recurring revenue and repeat customers — something Ezra Firestone talks about as well.

Which is why I’m always reminding folks that your website really is your BIGGEST tool.

That’s where all of the traffic and conversion magic happens.

For those of you who are selling wholesale, selling direct to consumer, or for just about any business model if you're doing custom work or working with a production line.

It will work for any strategy; it's just about tweaking it to match your business model!

And it’s so much easier than you think.

I’m dishing ALL of the secrets.

Listen to episode #192 The Best in Content Marketing Strategy from Traffic & Conversion 2019

Yes, you can sell your jewelry online!

Or have you been doubting yourself?

We all feel great doing what we know…but why is it so hard to pivot out of our routines?

The real big struggle is when you get too caught up working “in” your business that you can't decipher the right activities you should be doing to build your online business.

Sometimes people make it soooo complicated… I’ve been guilty of this too.

Take my friend, designer Chelsea Farmer, for example.

She is someone who has done an incredible job at creating an amazing user experience for her customers.

But she’s said to me once, “I'm afraid to send out an email because we're going to get so many orders I don't know what to do.”

Not all problems are bad problems.

It's really easy as business owners to fall back into what we know instead of welcoming the unknown.

What IF your email list blows up with sales? Or what IF you don’t get more than a couple of sales a week?

It’s time we rethink your approach to running a business and think about how you can maximize your time.

I’m here to help you get more customers buying from your website so that you can continue building every single year and train people to actually buy from you online.

Listen to episode #191 How To Train Your Customers To Buy From You Online