Info

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
RSS Feed Subscribe in Apple Podcasts
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
2024
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October


All Episodes
Archives
Now displaying: June, 2019
Jun 25, 2019

Have you felt like you’re ready to scale your business for a while – but every time you think of getting started you just freeze up??

This is all too common…

It can feel daunting! Where are you supposed to start?

Consider this…

You don’t actually need a million customers, you just need to keep your loyal customers happy.

“Customer lifetime value” is fancy business lingo for how much revenue each customer brings to your business over their lifetime.

This isn’t usually the first thing people associate with scaling, but it’s actually a huge deal! It’s WAY easier to sell to someone who already loves your brand than it is to acquire new customers.

The goal is to maximize the impact you have on your existing customers…

To keep them always coming back for more.

This is what thinking like a business owner is all about.

Jun 18, 2019

Did you know that when someone lands on your website you only have 30 seconds to make an impression?

Kinda scary, right?!?

After all of the love and hard work you pour into creating a beautiful page, a lot of the people who visit will be in and out in moments.

So how can you get them to stick around?? And better yet… how can you get them to actually CONVERT into sales?

It all comes down to the impression and the feeling they get when they visit your site.

If your website isn’t doing your product justice in terms of design, story and beyond… you’re actively LOSING sales and potential customers.

There are a few key components every homepage needs to really stand out and grab the attention of a potential customer…

As a designer or business owner, sometimes you’re a little too close to the problem to see whether what you have is really working or not.

That’s why we brought in Darian Chavez of DNC coaching (who also happens to be one of our amazing SOS coaches), to talk about how to transform your homepage to bring you more sales. You won’t want to miss all of the juicy knowledge she shared with us…

Jun 11, 2019

As designers, we’re aware of how much our industry is changing…

A lot of jewelry sales is moving online.

Wholesale isn’t the same as it used to be. It's tough these days to find buyers who will buy the product outright – not on memo.

Things are moving faster than ever. And the processes for success are shifting.

But a common obstacle we’re facing is the fact that the backend of our industry isn’t really keeping up…

That is to say, the supplier section of the jewelry industry can feel like it's stuck in the past.

Here at F&TA, we get super excited when we find companies and brands who are on the cutting edge of these new models…

That’s why I’m so stoked that on this week’s podcast, I got to chat with Ashkan Asgari of Dream Diamond.

Jun 4, 2019

Unboxing experiences are a big deal these days…

If you want to sell your product for premium prices, you have to think about packing!

When customers open their purchase, they want it to be fun – to feel good.

New designers sometimes think of packing as an added expense… just another thing they have to spend money on.

But actually, packing is an investment in growing your business. It's an opportunity to elevate your brand – and stand out against the competition.

And there’s a lot that goes into great packaging…

You need to be considering…

Your customer and what aesthetic they’re attracted to…

The sustainability of the materials you’re using…

What colors are trending this year…

Customers are more and more aware these days of fashion trends. And a brand with really unique packaging STANDS OUT.

It's a way to be remembered and noticed. It raises brand awareness along with elevating your product…

This week I got to chat with Barbara Whitney from Packaging Specialties about what designers need to know to create great packaging… and how to use it to stand out against the competition.

Barbara is also giving away a really amazing deal on materials in this episode!

Listen to episode #204 of Thrive by Design to get your all-access pass to How to Elevate Your Brand with Packaging with Barbara Whitney

1