Are you struggling to come up with content ideas for your brand? I’m here to help…

When someone buys from you, it’s your chance to build a relationship and gain a loyal customer. Content is an empowering way to do that – and it can be repurposed over and over!

I know, I know… You (like many designers) are probably thinking “I don’t know what to write! I don’t know how to write! What do I do?!”

Okay, take a deep breath. Making content is actually pretty simple once you get the hang of it!

But I get why it’s so intimidating! When I was starting out, the thought of making content felt so daunting. I thought, “Do I really need this?”

The answer is a big fat YES! And here’s why…

Ever wonder how you’re supposed to convert people who land on your website into actual paying customers?

There’s so much talk about getting more website traffic, but there’s a big piece missing in this convo!

Most people who land on your website aren’t just going to immediately buy from you!

You actually need a strategy to capture that cold traffic and turn the right people into customers.

Maybe you already know where this is headed… you might be aware that building a list is your next step. But do you actually know HOW to build -an email list for your jewelry e-commerce business?

If you have a million people landing on your site each day but no one is purchasing, what’s the point??

During our “Best Of” series, we’ve been going back through the episodes from the Thrive by Design Podcast that have had the most downloads ever. In our last episode, we covered getting traffic to your site.

But now the question is, what do you actually do with that traffic?
Well, I’m here to tell you – an email list is your absolute #1 tool for capturing traffic and turning those leads into sales.

If you know you’re ready to dive deep on this topic, go ahead and listen to the full episode, How to Build an Email List for Your Jewelry E-Commerce Business on the Thrive By Design Podcast to learn all 27 ways to build your list!

But for now, let’s get started with a few of my favorites and things you need to know before you start…

Slowly but surely, summer is winding down…

In our industry, the summer season is often one of plans and strategy.
With the busy holidays ahead, I’m gonna guess you’ve been thinking about how to ramp up your sales this year. Especially your online sales!

Far too many designers fall into the trap of thinking that making online sales is all about traffic.

But that’s just one little piece of the puzzle!

See, it's NOT about just random traffic. It's about the right kind of traffic. I’m talking about getting those DREAM customers onto your site. Not just anyone who stumbles there.

Getting consistent sales in the e-commerce space means having a conversion strategy that works. A way to lead the right people to visit your site, and then lead them naturally into the next step in your sales conversation.

So today we’re doing a throwback as a part of our “Best Of Series,” to episode 84 of the Thrive By Design Podcast – The #1 Way to Get More Traffic to Your Jewelry Website.

For most designers, making a $100,000 salary is what it will take for you to quit your job or achieve your goals.

I hear it all the time. “Tracy, I want to make $100,000 a year. What does it really take?” The truth is, it’s… complicated.

Someone who is bringing $1 million in revenue still might not be able to take home $100,000 if their business isn't run like a well-oiled machine. At the same time, a smart business owner bringing in $250,000 could still take home that $100K if they do it right.

People like you and I, we’re idea generators. Seeing our visions come to life is what really drives us. Finances, profitability, break-even points, margins… Those aren’t the things that come naturally to us.

But it can be learned!

You don’t have to sacrifice your creative passion to be a smart business owner. When you really hone your visionary and leadership skills, you will be blown away by what you can accomplish.

When I started my first company, Tracy Matthews Design Inc., I was NOT approaching my business like a visionary. That’s totally changed. Instead of CEO, I call myself the Chief Visionary Officer.

That has a better ring to it, don’t you think?

So how did I go from being a hopeful hobbyist with no business experience to the CVO of Flourish and Thrive Academy? It started with a simple goal to transform my jewelry business so I could take home $100,000 a year. Let’s talk about it…