In the six months since Peggy Houchin, the designer behind Peggy Houchin Jewelry started Laying the Foundation, she’s increased her online following by 75% and doubled her sales from last year!
I brought her on to talk about the changes she made in her biz that brought her such raving success.
You won’t believe what she’s accomplished with a few simple tweaks!
Listen to episode #227 of Thrive by Design to get your all-access pass to How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice
I’ve said it before and I’ll say it again - faceless brands are dying. As sales move to the online sphere, social media is shaping buying decisions more than ever. People buy from people.
At the end of the day, sales is about building relationships with your customers.
Gone are the days of target demographics. In an oversaturated online market, it’s all about dialing into the specifics of your Dream Client and standing out in a sea of faceless brands.
The connections you make - through messaging, branding, pricing, customer service, web copy - are what set you apart from the crowd.
As a jewelry designer, you may feel afraid to sell.
It’s okay to admit it; I was too, in the beginning. It took years of flexing my confidence muscle to feel comfortable converting a prospect into a buyer.
Even if you’ve built an authentic connection with your Dream Clients, the sales won’t be rolling in if you’re sitting behind your bench all day.
It takes consistent outreach and excellent customer service to maintain a steady flow of sales. If you’re not getting enough sales, you’re probably not doing the right outreach.
You probably want freedom and security in your business, right? The key is to build a business that is not dependent on you for profit.
This is where the big-picture stuff comes in. Systems and automation that free up time and allow you to step back, and long-term planning that can be broken down into bite-sized goals.
Above all, this also includes your community. Whether it be hiring the right people, seeking mentorship, or just connecting with fellow designers - the people around you can make or break your business.
I’ve only grazed the surface of these 3 pillars. If you’re ready to dive deeper into these concepts, listen to the full episode of Thrive by Design. Or, even better, pre-order The Desired Brand Effect!
Until next week, m’dear!
xo, Tracy
Are you ready to learn how to implement these practices in your business?
My new book, The Desired Brand Effect, is full of resources, case studies, and exercises that are designed to help YOU build the business of your dreams.
Whether you’re just starting out, in the middle of growing, or totally successful but ready for more, this book is a resource you’ll be able to reference back to over and over again.
Sound good? Let’s do this!
I have the amazing Lisa Lehman here from Studio Jewel with me to talk about her very successful Facebook live sale!
The girl made $7,000 in just two hours using Facebook live, like, are you kidding me?
Seriously she’s awesome! She has been in our mastermind for a year and is all signed up for our SOS Accelerator as well.
We love Lisa, and I know you will too once you hear her story!
Listen now to hear all about how she did it.
It’s super important to build up anticipation for your event! Social media is an awesome tool to create a buzz. Start posting well in advance and often! Make an event on Facebook and send out invitations. Seriously, people will love it and totally show up on the day of your live sale!
Send out emails! Your email list is another great way to get people excited for a live event. Listen now to get more awesome tips from Lisa for your email list!
I hear designers say all the time they want to move past selling to their friends and family. That’s great! However, friends and family can be a huge source of business. They will still show up to events and sometimes spend a ton of money.
Your friends will tell their friends! Make sure your friends and family know about the event. Posting on your personal Facebook can get friends and family engaged. More often than not they’ll totally want to share the deets with their friends too!
Going live can be a little scary, I get it! Just remember it’s supposed to be fun. You get to talk with your clients in real time which is so cool! Creating a fun environment will get people excited and allow you to have a stress free live event!
Lisa had her daughter model the pieces, which I think is so great! It adds a personal touch, plus she totally hammed it up and made it really exciting. Lisa also had the sale in her studio.
I think that’s so cool for clients, they get to see where you actually make all your amazing stuff!
These are just a few ways to keep your sale light and playful.
I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online?
It requires 4 things:
Here’s why: There’s a lot of strategy “conversion nuance” involved in getting customers to actually buy from your jewelry website or online channels.
Because of that, you’ve gotta be creative in your approach to selling online, take action to implement your ideas, and resourceful, especially when, things don’t go your way!.
Typically, designers try something once and think: ‘that doesn’t work for me!”
Instead, they should be thinking: “how can I tweak my strategy to make this work for me?”
So, when I hear people out there saying, “I sell jewelry online” –
I’m ready to show them how it’s done…
and proof that with the right strategy and actions, you can sell WAY more than your dinky holiday shows….
(I’m not dissing shows…they’re good too! 😂)
Enter Jeana and Jared Rushton of the TheFoxandStone.com.
The millenial power couple 💃🏻🕺 (giggles) just absolutely crushed their Black Friday Weekend promotion for the first time and they’re here to tell us how.
But first, let me set the stage.
In previous years, Jared and Jeana banked on Etsy sales and live events for a large portion of their Holiday Jewelry Sales.
When a fluke occurrence happened early in 2017 and they got a flood of orders from Etsy, they knew they needed to do “something” to fill in the income gaps between months (sometimes upwards of $10K).
At the time, they were members of the Diamond Insiders Mentorship program and Jared quit his full-time job to support Jeana in the business.
Knowing they could use some outside eyes on their biz, they joined our SOS coaching program and leaned on several of our coaches to help them fill in those gaps this year.
In previous years, they rarely paid attention to Black Friday, BUT they were dropped from their “Best Show” in Seattle so they had to find another way to fill that income gap.
They worked with many of our coaches, including our planning master, Inta, to map out this kick-butt strategy…
And, M’Dear, I hope you’re inspired to put some of these ideas into action!
Enjoy our Best of Series EP224:The Epic Black Friday Online Promotion Strategy that Brought in $8200 in 4 Days…