Info

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
RSS Feed Subscribe in Apple Podcasts
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
2024
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October


All Episodes
Archives
Now displaying: 2020
Dec 28, 2020

Jason Ayers reveals some of the guidance and strategies he uses to help business owners seek alignment in their business on a number of different levels.

 

Get on the waitlist for the Marketing Makeover Challenge

https://www.flourishthriveacademy.com/marketingmakeover 

 

Follow Jason on Instagram

https://www.instagram.com/jason_ayers/ 

 

Dec 22, 2020

I wanted to take a break from all the serious stuff we’ve been talking about lately and nerd out on some of my favorite books for creatives and entrepreneurs.

 

Vivid Vision - Cameron Harold

https://www.cameronherold.com/vivid-vision/

 

Master Your Money Mind - Amber Lillyestrom

https://www.amberlilyestrom.com/master-your-money-mind

 

Real Artists Don’t Starve - Jeff Goins

https://dontstarve.com/

 

Slanted - Sharyl Attkisson

https://sharylattkisson.com/slanted-preorder-here/

 

Marketing Made Simple - Donald Miller

https://storybrand.com/marketing-made-simple-book/

 

Creative Calling - Chase Jarvis

https://creativecalling.com/

 

Jewelry Marketing Joy - Laryssa Wirstiuk

https://www.amazon.com/Jewelry-Marketing-Joy-Approachable-Introduction/dp/0985831944

Dec 14, 2020

When your work is your passion, it’s so easy for the boundaries between your work life and your personal life to become blurred. Here are 3 important ways you can establish work-life boundaries ASAP...

 

Marketing That Matters Bootcamp

https://www.flourishthriveacademy.com/marketing

 

Momentum Program

https://www.flourishthriveacademy.com/results

 

Laying the Foundation

https://www.flourishthriveacademy.com/getltf

Dec 7, 2020

Take a break from constantly running through the mental to-do list in your head, and let’s talk about 8 simple ways you can reduce your stress and stay healthy, inside and out, this holiday season.

 

Marketing That Matters Bootcamp

https://www.flourishthriveacademy.com/marketing

 

Momentum Program

https://www.flourishthriveacademy.com/results

 

Laying the Foundation

https://www.flourishthriveacademy.com/getltf

 

Facebook

https://www.facebook.com/FlourishThriveAcademy

 

Instagram

https://www.instagram.com/flourish_thrive/

Nov 30, 2020

With open rates as high as 98%, what’s keeping you from launching an SMS text message marketing campaign?

 

Marketing That Matters FREE Masterclass

https://www.flourishthriveacademy.com/marketing

 

Lively

https://www.wearlively.com/

Nov 23, 2020

Laura Milne and Betsy Milne are a transformational business and branding coaches, podcast hosts, and creators behind the growing tribe and coaching brand, Luscious Hustle!

 

Luscious Hustle

https://www.luscioushustle.com/

 

Follow Betsy and Laura on Instagram

https://www.instagram.com/luscious.hustle/

 

Follow Luscious Hustle on Facebook

https://www.facebook.com/LusciousHustle/

Listen to the Luscious Hustle Podcast

https://www.luscioushustle.com/blog

 

Flourish & Thrive Academy BIPOC Scholarship

https://www.flourishthriveacademy.com/bipocmentor 

 

 

Nov 16, 2020

From designing golden pasties for Cardi B to mentoring up-and-coming designers, Jules Kim of Bijules does it all.

 

Follow BIJULES on Instagram!

https://www.instagram.com/bijules/ 

 

Follow the BIJULES Incubator on Instagram!

https://www.instagram.com/bijulesincubator/

 

Bijules

https://www.bijules.me/ 

Wolf & Badger

https://www.wolfandbadger.com/us/designers/angely-martinez-jewelry/ 

 

F&TA Bipoc Scholarship

https://www.flourishthriveacademy.com/bipocmentor 

 

Nov 10, 2020

Did you know that even some of the biggest brands get key parts of their websites wrong and lose leads and sales? Reese Spykerman is here to change that.

 

Design By Reese

http://www.designbyreese.com

 

Follow Reese on Instagram!

http://instagram.com/designbyreese/

 

Free Gift: Secrets to Turning Your Website into a Magical Selling Machine

https://www.designbyreese.com/secrets/

Oct 12, 2020

When you identify which parts of your marketing are working and which parts aren’t, you’ll free up more time by eliminating the aspects of your workload that aren’t getting results.

 

FREE Masterclass: How to End the Year Strong with Marketing That Matters http://www.flourishthriveacademy.com/strong

 

Emails That Sell Bundle https://www.flourishthriveacademy.com/ets

 

Stop Checking Your Likes by Susie Moore https://www.amazon.com/dp/1608686736/ref=cm_sw_em_r_mt_dp_U_lnD1Db011AGB4

Oct 5, 2020

How do you design a content marketing strategy that fits your brand, draws in your customers, and stands out in a saturated industry? Lacy Boggs has the answers.

 

Follow Lacy on Facebook! https://www.facebook.com/ghostbloggergb 

 

Lacy Boggs Content Direction Agency https://lacyboggs.com/ 



FREE Editorial Calendar Template https://lacyboggs.com/flourish/ 

 

Apply for a FREE Business Accelerator Audit https://www.flourishthriveacademy.com/strategy/ 

 

The Ultimate Holiday Sales Machine https://www.flourishthriveacademy.com/tag/ultimate-holiday-sales-machine/ 

Sep 29, 2020

How one outspoken designer is uniting the jewelry industry and pushing for change. You won’t want to miss this inspiring interview with Angely Martinez.

 

The BIPOC Open Letter https://bipocopenletter.com/open-letter

 

Follow Angely on Instagram! https://www.instagram.com/angelymartinezjewelry/

 

Angely Martinez Jewelry https://angelymartinezjewelry.com/ 

 

Flourish & Thrive Academy BIPOC Scholarship and Mentorship https://www.flourishthriveacademy.com/scholarship-waitlist/

 

Wolf & Badger https://www.wolfandbadger.com/us/designers/angely-martinez-jewelry/

 

Bijules Incubator https://www.instagram.com/bijulesincubator/

 

Ethical Metalsmiths https://ethicalmetalsmiths.org/

 

Chicago Responsible Jewelry https://responsiblejewelryconference.com/

 

Episode #269: From the Streets of Soho to Scaling Online with Lorraine West https://www.flourishthriveacademy.com/from-the-streets-of-soho-to-scaling-online/

 

The Ultimate Holiday Sales Machine https://www.flourishthriveacademy.com/salesmachine

Sep 21, 2020

Now is the time for you to get ahead of your Cyber Weekend promotion to make sure it goes off without a hitch.

 

The Ultimate Holiday Sales Machinehttps://www.flourishthriveacademy.com/salesmachine

 

Apply for a Free Business Accelerator Audit https://www.flourishthriveacademy.com/mentorship

 

The Momentum Program https://www.flourishthriveacademy.com/results

 

Virtual Trunk Shows That Sell Done For You Bundle https://www.flourishthriveacademy.com/vts

 

Episode 268: Here's How to Have the BEST Black Friday - Cyber Monday Promotion This Year https://www.flourishthriveacademy.com/heres-how-to-have-the-best-black-friday-cyber-monday-promotion-this-year/

 

Waitlist for the BIPOC scholarship https://www.flourishthriveacademy.com/bipocmentor

 

BOLD Apps for Shopify http://affiliate.boldapps.net/apps/product-bundles?ref=flourish-thrive-academy

Sep 14, 2020

What do Beyonce, Erykah Badu, and Zendaya have in common? They all love Lorraine West’s Jewelry.

 

Follow Lorraine on Instagram! https://www.instagram.com/lorrainewestjewelry/

 

Lorraine West Jewelry http://lorrainewestjewelry.com/

 

Here We Are Initiative http://nycjewelryweek.com/here-we-are/

 

Flourish & Thrive Academy BIPOC Scholarship https://www.flourishthriveacademy.com/bipocmentor

Sep 8, 2020

Today’s episode is all about planning, plotting, executing, and pulling off a profitable BFCM Trifecta weekend.

 

BIPOC Mentorship Program https://www.flourishthriveacademy.com/bipocmentor

 

Ultimate Holiday Sales Machine https://www.flourishthriveacademy.com/ultimate-holiday-sales/?utm_medium=social&utm_source=instagram&utm_campaign=sales+machine

 

Episode #267 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales https://www.flourishthriveacademy.com/7-epic-virtual-trunk-show-ideas-to-boost-your-holiday-sales/

 

Episode #178 The Epic Online Promotion Strategy that Brought in $8200 in 4 Days https://www.flourishthriveacademy.com/online-sales-strategy-brought-in-8200-in-4-days/

 

Best Of Series #2 EP87: How to Build an Email List for Your Jewelry E-Commerce Business https://www.flourishthriveacademy.com/how-to-build-an-email-list-for-your-jewelry-e-commerce-business/

Aug 31, 2020

Need new creative ways to engage your customers online this holiday season? Here are 7 ideas for virtual trunk shows to get you started.

 

The BIPOC Open Letter https://www.flourishthriveacademy.com/strategy/

 

Follow Angely on Instagram! https://www.instagram.com/angelymartinezjewelry/

 

Angely Martinez Jewelry https://angelymartinezjewelry.com/

 

Flourish & Thrive Academy BIPOC Scholarship and Mentorship https://www.flourishthriveacademy.com/scholarship-waitlist/

 

Wolf & Badger https://www.wolfandbadger.com/us/designers/angely-martinez-jewelry/

 

Bijules Incubator https://www.instagram.com/bijulesincubator/

 

Ethical Metalsmiths https://ethicalmetalsmiths.org/

 

Chicago Responsible Jewelry https://responsiblejewelryconference.com/

 

Episode #269: From the Streets of Soho to Scaling Online with Lorraine West https://www.flourishthriveacademy.com/from-the-streets-of-soho-to-scaling-online/

 

The Ultimate Holiday Sales Machine https://www.flourishthriveacademy.com/salesmachine

Aug 24, 2020

Chris Orzechowski reveals three email marketing strategies that basically make you free money.


Follow Chris on Instagram! https://www.instagram.com/chrisorzechowski/

 

The Email Copywriter:https://theemailcopywriter.com/

 

Make It Rain: The Secret to Generating Massive Paydays From Your Email List:https://themakeitrainbook.com/

 

Orzy Media: https://orzymedia.com/

 

FREE Business Audit https://www.flourishthriveacademy.com/strategy/

Aug 17, 2020

The word “sustainability” gets thrown around a lot these days. But what does it actually take to have a sustainable jewelry brand? After years of working with the Responsible Jewellery Council, Brandee Dallow has the answer.


Follow Brandee on Twitter! https://twitter.com/bambee395

 

Responsible Jewellery Council:https://www.responsiblejewellery.com/ 

 

Ethical Metalsmiths: https://ethicalmetalsmiths.org/

 

Chicago Responsible Jewelry Conference:https://responsiblejewelryconference.com/

 

FREE Business Audit https://www.flourishthriveacademy.com/strategy/

Aug 11, 2020

Meet Jessica Zimmerman, the creative entrepreneur who went from working 16 hour days with no profit, to working 6 hour days and building a 7-figure business. Her story will change the way you think.


Follow Jessica on Instagram!https://www.instagram.com/jessicazimmerman

 

Sleeping With A Stranger:https://jessicazimmerman.com/sleeping-with-a-stranger

 

For more resources, check out Jessica’s website!: https://jessicazimmerman.com/

 

The Zimmerman Podcast: How to use failure to build a better business with Tracy Matthews:https://www.zimmermanpodcast.com/show-notes/how-to-use-failure-to-build-a-better-business-with-tracy-matthews?rq=tracy%20matthews

 

FREE Business Audit https://www.flourishthriveacademy.com/strategy/

Aug 4, 2020

Is running a business with your spouse a good idea? Who better to answer this question than Jess VanDen, a jewelry designer and business coach who runs not one, but TWO different businesses with the help of her husband.

 

Follow Jess on Instagram! https://www.instagram.com/jessvanden/

 

Create and Thrive https://www.createandthrive.com/

 

Epheriell Jewelry https://www.etsy.com/shop/Epheriell

 

FREE Business Audit https://www.flourishthriveacademy.com/strategy/

Jul 27, 2020

Can you actually replace your full-time income with your creative side hustle? That’s exactly what Gitti Lindner did with Cinder Ceramics, and she’s here to tell us how!

Apply for a Free Business Accelerator Audit https://www.flourishthriveacademy.com/strategy/

​​

​Episode 262 show notes http://www.flourishthriveacademy.com/262

​​

Cinder Ceramics https://www.cinderceramics.com/

Follow Flourish and Thrive Academy on Facebook https://www.facebook.com/FlourishThriveAcademy

Instagram https://www.instagram.com/flourish_thrive/

​​

 

Jul 20, 2020

You’re a creative visionary. But are you acting like one? These are the 5 steps that will help you establish visionary habits to get your business exactly where you want it to be.

Apply for a Free Business Accelerator Audit https://www.flourishthriveacademy.com/strategy/

Episode 261 show notes http://www.flourishthriveacademy.com/261

Follow Flourish and Thrive Academy on Facebook https://www.facebook.com/FlourishThriveAcademy

Instagram https://www.instagram.com/flourish_thrive/

 

Jul 13, 2020

What would it take to make at least one sale on your website every single day? These are the 3 key metrics you need to measure (and boost!) to supercharge your online and e-commerce sales. 

 

Register for the FREE Masterclass on July 22 https://www.flourishthriveacademy.com/supercharge-masterclass/

 

Email Bundle (Includes 600+ Pre-Written Subject Lines) https://www.flourishthriveacademy.com/emailbundle/

 

Try Shopify for Free http://flourishthriveacademy.com/shopify

 

Jul 6, 2020

Do you want to improve your metrics? Listen to the full episode above for a list of best practices that will help you boost those numbers!

 

Register for the FREE Masterclass on July 22 https://www.flourishthriveacademy.com/supercharge-masterclass/

 

Email Bundle (Includes 600+ Pre-Written Subject Lines) https://www.flourishthriveacademy.com/emailbundle/

 

Try Shopify for Free http://flourishthriveacademy.com/shopify

Jun 29, 2020

I wanted to do things a little differently this week, something that aligns with our goals to continuously improve as a brand.

I invited my man Jason Ayers back on to talk about how to shift your mindset to benefit your success.

Part of our transformative plans for F&TA means Jason will be joining our Momentum Mastermind Program (formerly SOS) as a Success Mindset Coach.

Because even if you’re doing everything else right in business, a negative headspace means you’ll always be getting in your own way.

1 2 3 Next »