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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: January, 2020
Jan 28, 2020

Building a business takes courage.

I’ve seen designers try to do the same thing over and over again expecting things to be different because they’re afraid of what might happen if they try something new.

The monotony is familiar and safe, but ultimately flatlines your business.

To be a successful jewelry designer, you must find the courage to put yourself out there, try new things, and most importantly, ask for help.

The Flourish & Thrive community is filled with brave designers who have done just that, and their businesses are taking off. Today, I want to celebrate them.

Jan 21, 2020

I wish I could say the jewelry market isn’t saturated, but let’s be honest… it is.

But I’m not telling you this to discourage you. On the contrary, you need to know that it takes consistent strategy and effort to make your brand stand out!

Truth bomb: It is possible to distinguish yourself among the crowd! With the right strategy.

Let’s talk about what designers just like YOU are doing to make their brand stand out in this saturated market.

Jan 14, 2020

The jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that.

Just as Flourish & Thrive Academy has created a supportive space for jewelers to learn about business, Corkie Bolton has established a vibrant community where jewelers can share techniques, ask questions, and exchange ideas.

Corkie came on the show today to discuss some of the questions she hears most from jewelers in the Metalsmith Society. Such as, “How do I price my jewelry?” and “Should I sell on Etsy?”

With our powers combined, we were able to come up with some answers.

Jan 7, 2020

Let’s start the new decade off with a challenge!

I love January (even though it’s a slow month for us designers) because it’s an opportunity for a fresh start. Time to refresh your mindset, fast-track your sales, and create a repeatable sales system that you can use all year long. 

Are you in?

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