Jewelry designers are a kooky lot. We know how to embrace the weird that makes us unique in a world that would often rather stifle it.
My friend Re Perez is someone who knows a thing or two about embracing his weird.
Re is is the CEO and founder of Branding for the People, and is about to publish his first book, Your Brand Should Be Gay (Even If You’re Not).
With expertise like that, I knew I had to have him on the podcast to talk about how jewelry designers and makers can create a magnetizing brand around their work.
And boy did he deliver!
When was the last time you got something fun in the mail from a brand you like?
The truth is, not a lot of companies are sending out snail mail anymore… which makes it the perfect opportunity for you to stand out!
Meet Miriam Schulman, founder of Schulman Art and host of The Inspiration Place podcast.
She sat down with me this week to talk about her creative snail mail strat that keeps her customers coming back time and time again. 🐌
What kind of questions are successful, in-demand jewelry designers asking about their business?
Today, we’re going to find out - and answer them!
I had some of our SOS students send in their most pressing questions about running successful jewelry biz.
SOS is designed to offer guidance for jewelry designers with goals of scaling to multiple 6 figures and beyond.
So, these questions were asked by some pretty smart cookies - just sayin!
Listen to episode #238 of Thrive by Design to get your all-access pass to Ask Me Anything: Questions From Our SOS Students
Every time I get an influx of new students, this question comes up in one way or another:
“Tracy, why do you care whether my jewelry business fails or succeeds? Why should I listen to you?”
Ouch, but fair!
To answer that question, let me share a little bit about my life-long journey to becoming a jeweler, mentor, and coach...