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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: March, 2020
Mar 30, 2020

“Shows are cancelled, stores are closed, and sales are down. How do I sell at a time like this?”

 

This sentiment has been popping up all over the jewelry community. It’s a scary and uncertain time, but you still have a family to feed and a business to run.

 

So what do you do?

 

Here’s what I think, m’dear...

Mar 24, 2020

The Coronavirus situation has majorly disrupted people’s livelihoods all over the world, and small businesses have been hit the hardest.

 

It’s a scary and stressful time, but the good news is we’re all in this together - and Flourish & Thrive Academy is here to help!

 

There are plenty of resources available for entrepreneurs, jewelry designers, artists, and creative business owners that may be able to help you protect your business during the COVID-19 pandemic.

Mar 23, 2020

We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed!

 

It’s time to pull together as a community to support one another as we navigate this brand new territory.

 

I’m tuning in with my friend and co-founder Robin Kramer to answer your most pressing questions about what you can do now to protect your jewelry biz and preserve your creative energy.

 

Mar 18, 2020

Are you freaking out a little bit? Don’t worry, the voice of reason is here!

 

I’m talking about Jason R. Ayers, of course.

 

In Part 1 we talked about what you can do to protect your mindset and creative energy

 

I highly recommend listening to that first. You need to take care of yourself before you can take care of your business.

 

Now, we’re diving into tactical strategies to protect your business and income during these uncertain times. 

Mar 16, 2020

It’s a scary time to be a business owner right now. I’m sure COVID-19 wasn’t a part of your 2020 business plan, but here we are.

 

Things will go back to business as usual, but in the meantime you have a choice... 

 

You can freak out, make a bunch of fear-based decisions, and possibly tank your business, or you can be mindful, devise a strategy, and look at this as an opportunity for growth.

 

Yes, there’s always a silver lining, m’dear!

 

Take if from Jason Ayers. He’s a strategic business growth consultant and certified Neuro Linguistic Programming (NLP) practitioner.

 

He recorded this two-part episode with me to offer some advice on what you can do NOW that will protect your business and put you a step ahead of this situation.

Mar 9, 2020

Do you ever stalk other jewelry designers on Instagram?

 

Yeah… I confess!

 

It was no wonder that after stalking this designer’s IG that I wanted to interview her. She’s a private jeweler and designer of all things sparkly, blingy and over the top gorgeous, Stephanie Gottlieb.

 

Lots of people say it’s hard to sell jewelry online, especially fine jewelry. Yet, Stephanie is legit CRUSHING IT! 

 

She’s built a completely loyal fan base of online (and offline customers) and has learned to leverage online sales channels to grow her audience and keep the sales rolling in.

 

I mean she’s doing so well that she’s built an Instagram following of over 330K followers!

Wanna know how she did it?

Mar 2, 2020

Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong.

 

Oren founded the high-end fine jewelry brand with her sister Yarden. their collections have decorated several high-end boutiques and retailers, and their pieces are loved by fashionistas and celebrities alike.

 

In the beginning, the sisters only planned to sell direct-to-consumer online. It was going okay, but getting new customers to buy jewelry online at such a high price point was a challenge.

 

They decided to expand into an omnichannel brand to allow in-person customers to feel the quality of the pieces and build trust and credibility for online customers.

 

Now that their brand is more successful than ever, Oren agreed to come on the podcast to share her secrets to developing a prominent omnichannel brand...

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