Info

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
RSS Feed Subscribe in Apple Podcasts
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
2024
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October


All Episodes
Archives
Now displaying: May, 2020
May 25, 2020

How do you achieve freedom and financial independence? By taking risks.

Elise Darma rebelled against her traditional upbringing and chose the freedom to travel instead of being tied down to a job. 

She made her dream come true when she started her own business providing social media marketing services. 

Social media is integral, now more than ever, to running your business - but learning a new platform can be intimidating. 

Elise is here today to give us advice on how to help our businesses thrive in a whole new way.

May 18, 2020

What’s the most important tool to set yourself up for success? A good support network.

Here at the Flourish and Thrive Academy, we aim to create antifragile businesses that can survive anything.

Robin Kramer is my dear friend and co-founder. As an expert on wholesale and client relationships, Robin has been overjoyed to see all the creative solutions you have been coming up within the #ThriveTribe!

The best quality of any creative entrepreneur is resourcefulness, and our community seems to have an endless supply.

Even better, these success stories seem to have a lot in common...

May 11, 2020

Some designers think selling high price point jewelry is harder online, but Shehana Kimiangataue is here to prove otherwise.

 

She sells striking high-end jewelry with a cause. Her business used to rely primarily on retail sales, but when shelter-in-place hit, she immediately sought a quick and creative solution to keep sales flowing. 

During a 2-hour virtual trunk show hosted on Facebook live, she managed to sell over $30,000 worth of jewelry. 

Yes, you read that right!

So how did she do it? Let’s jump right in.

May 4, 2020

Adaptation, creativity, and collaboration have been key to the success of our very own SOS coach, Ana Maria Andricain.

 

She’s no stranger to pivoting. She started her dreamy brand, Jewel of Havana, in her dressing room during her time performing on Broadway. As life twisted and turned, it soon became her full-time gig. 

 

Her tendency for innovation led her to organize a virtual art fair with other artists and designers. It was such a huge success, she’s already planning the next one!

 

During a time of hardship for many businesses, Ana Maria Andricain is using live events to grow her sales and inspire other artists.

 

Here’s how she did it…

1