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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Archives
Now displaying: June, 2020
Jun 29, 2020

I wanted to do things a little differently this week, something that aligns with our goals to continuously improve as a brand.

I invited my man Jason Ayers back on to talk about how to shift your mindset to benefit your success.

Part of our transformative plans for F&TA means Jason will be joining our Momentum Mastermind Program (formerly SOS) as a Success Mindset Coach.

Because even if you’re doing everything else right in business, a negative headspace means you’ll always be getting in your own way.

Jun 22, 2020

Whether you’re working from home for the first time or trying to improve your established home office habits, this is the episode for you.

Finding your groove while working from home has been a creative challenge facing jewelerypreneurs (especially if you have kiddos running around!) on a massive scale.

But as a life coach and interior designer, Tobi Fairley has been helping creatives like you tackle this challenge long before stay-at-home orders were in place.

She’s one of those gifted entrepreneurs who know that your creativity is your greatest strength in business.

Tobi recognizes the connection between a well-designed space, a thriving business, and a fulfilling lifestyle that gives you space for all your dreams and passions.

With so many people working from home, she sat down with me to talk about how to makeover your home office (and your time-management habits) to maximize your productivity at home.

Jun 15, 2020

I want to do something a little different this week…

2020 has been a year of reflection and change for me, and I hope it has been for you, too. 

So I decided to reevaluate and get real about Flourish & Thrive Academy’s core values. It was a necessary exercise for me, and I hope it inspires you to do the same.

Because we are built on the value of community over competition, and standing with your community means you’re always learning, always reflecting, and always innovating.

As I talk about our core values and how we position our brand in alignment with them, I hope you can come to better understand how to identify and align with your own brand’s core values.

Jun 1, 2020

What happens when you’re doing the thing you're supposed to love but the stress of it is taking a toll on your personal life? Business burnout is no joke! 

Sometimes you may even want to give up. But Jennifer Dawes is here to prove that you can always overcome overwhelm and turn your biz around.

Jennifer has been in business for nearly 20 years, and is known for her eclectic fine jewelry. However, like so many designers, she hit a bottleneck and felt overwhelmed when it came time to grow her business.

I first met Jennifer when she joined the Flourish & Thrive community. To say she’s completely transformed in the time I’ve known her would be an understatement.

Utilizing our resources and her creative brilliance, she’s been able to overcome her hurdles and find tremendous success in business

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