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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: December, 2021
Dec 28, 2021

Play Bigger this New Year. It's time to evaluate if you have been letting fear be the driver of your decision making process. In order to live a big full life, you have to have the highs and lows and the full spectrum of emotions to have that full experience. Recognize the indicators if you're playing small, and flip that narrative into playing bigger in the new year.

 

Here are the resources mentioned in the show:

 

The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

 

Laying the Foundation Program 👉https://www.flourishthriveacademy.com/ltf/

 

Momentum Coaching Program 👉 https://flourishthriveacademy.com/momentum



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

Dec 23, 2021

Create your “Leave Behind List” to launch into the New Year with a bang. After all the chaos and drama of the past few years, we really need to find the balance of how to get to a place where it’s fully aligned with our vision and our purpose. Know what it is we want in our business and in our life. To achieve this you need to leave behind the baggage that no longer serves you then properly plan for your vision. 

 

Here are the resources mentioned in the show:

 

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

 

Momentum Coaching Program 👉 https://flourishthriveacademy.com/strategy

 

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

Dec 21, 2021

Creating the Desired Brand Effect for your jewelry business is crucial in standing out in the industry’s saturated market. One of ways to achieve this is through smart brand positioning. OXB is proof that having a unique angle can catapult your brand, even turning the simple idea of sweat proof gold filled jewelry into an extraordinary success. 

 

Here are the resources mentioned in the show:

 

7+ Figure Jewelry Company Masterclass 👉 https://flourishthriveacademy.com/sevenfigures

 

The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

 

Momentum Coaching Program 👉 https://flourishthriveacademy.com/momentum

 

FREE CHAPTER - Desire Brand Effect 👉 https://desiredbrandeffect.com/chapter1/



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

 

Dec 16, 2021

As a life and business coach, Michelle I. Gomez’s goal is to help creatives learn to use their trauma as fuel for creativity, rather than as a barrier to joy.

 

National Suicide Prevention Hotline: 1-800-273-8255

 

Crisis Text Line: Text Hello to 741741

 

National Domestic Violence Hotline: Text "START" to 88788 or call 1-800-799-7233 SAMHSA 

 

National Helpline: 1-800-662-4357

 

Here are the resources mentioned in the show:

 

Michelle I. Gomez 👉 https://www.instagram.com/michelleigomez/

 

Momentum Coaching Program 👉 https://www.flourishthriveacademy.com/momentum

 

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

Dec 14, 2021

Dr. Jennifer Tippett is  a licensed psychologist and faculty member at the University of Denver's Graduate School of Professional Psychology. She sat down with me to share mental health resources and talk frankly about how trauma impacts our lives as creatives, business owners, and people.

 

National Suicide Prevention Hotline: 1-800-273-8255

 

Crisis Text Line: Text Hello to 741741

 

National Domestic Violence Hotline: Text "START" to 88788 or call 1-800-799-7233 SAMHSA 

 

National Helpline: 1-800-662-4357

 

Here are the resources mentioned in the show:

 

Dr. Jennifer Tippett 👉 https://www.drjennifertippett.com/

 

National Mental Health Hotline 👉 https://mentalhealthhotline.org/

 

Momentum Coaching Program 👉 https://www.flourishthriveacademy.com/momentum

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

Dec 7, 2021

When it comes to growth, how you show up is more important than anything else you do in business. Let’s look at some of the key mindset shifts that set highly successful jewelry designers apart from the rest.

 

Here are the resources mentioned in the show:

 

7+ Figure Jewelry Company Masterclass 👉 https://flourishthriveacademy.com/sevenfigures

 

The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/

 

Momentum Coaching Program 👉 https://flourishthriveacademy.com/momentum

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

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