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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: February, 2022
EP 341: Jewelry Brand Makeover Bootcamp Recap 0
Feb 22, 2022
“The only path to growth is change.” In this podcast episode I’ll give you a recap of our epic Jewelry Brand Makeover Bootcamp 2022. Get to relive the fun events, entertaining contests and get the key takeaways that our community has been raving about. Plus you’ll get to find out what’s next after this life-changing event.   Here are the resources mentioned in the show:

Strategy Audit: 👉  https://flourishthriveacademy.com/strategy

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Chapter 1 of The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1-0/

Laying the Foundation Program 👉 https://www.flourishthriveacademy.com/ltf

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP 340: How to Be Awesome on Camera in Interviews with Kim Rittberg 0
Feb 15, 2022
Kim Rittberg has 15 years of experience in journalism, marketing, and branding at Netflix, People, Pop Sugar, Us Weekly, Fox News, and Inside Edition. She’s also done branded content for Bloomingdales, P&G, Essie, Kia, and more. In this episode, Kim gives helpful tips for your jewelry business so you can craft and customize your communication and content for media outlets. Here are the resources mentioned in the show:

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Laying the Foundation Program 👉 https://www.flourishthriveacademy.com/ltf

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP 339 How to Create a Benefits Ladder to Sell More This Year 0
Feb 8, 2022
Monica Sharma-Patnekar, a branding, and marketing expert who has worked with Fortune 500 companies like Google, spills her secrets about creating a “benefits ladder.” It’ll help you better communicate and connect with your customers so you can sell more jewelry pieces this year without the stress and overwhelm.  Here are the resources mentioned in the show: The Desired Brand Effect 👉 https://desiredbrandeffect.com/   Momentum Coaching Program 👉 https://www.flourishthriveacademy.com/momentum

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

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