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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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All Episodes
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Now displaying: March, 2022
EP 345: How ONE Geeky Maker Doubled Her Business to $265K by Doing Less 0
Mar 16, 2022

Stephenie Denault is the Chief Visionary Officer of Le Dragon Argenté, a jewelry business in Quebec, Canada. As an artist, she struggled from having dyslexia, ADD alongside the lack of a supportive community. She was surprised when her TikTok video of jewelry products went viral. And after taking the Momentum program, she made a whooping $265K in sales in 2021— twice her usual income from her customized jewelry business. Listen to this episode to get tips on how to make consistent sales in a specific niche. 

Here are the resources mentioned in the show:

Momentum Program: 👉  https://www.flourishthriveacademy.com/momentum/

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

An Inside Look At A 7+ Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7-figure-jewelry-brand/

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP 344: How Emery and Opal Grew Their Handmade Jewelry Business to a Million Dollars 0
Mar 15, 2022
Tiffany and Amanda Reis of Emery and Opal launched their handmade jewelry line on Etsy years ago. But after experiencing zero sales due to Etsy being offline, these sisters realized the dangers of relying too much on the platform. With the help of our Momentum Program, Tiffany and Amanda learned how to diversify and use multiple channels to grow their handmade jewelry into a million dollars. Discover the exact steps they did in this podcast episode. 

Here are the resources mentioned in the show:

Momentum Program: 👉  https://www.flourishthriveacademy.com/momentum/

An Inside Look At A 7+ Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7-figure-jewelry-brand/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP 343: Create A Simple Plan for Financial Growth 0
Mar 8, 2022
If you want to increase the odds of survival of your jewelry business, you need to learn how to manage your business finances. Melissa Houston, a Chartered Professional Accountant (CPA) for over 20 years helps successful business owners increase profit margins so they can keep more money for themselves and increase net worth. It's her passion to help entrepreneurs and business owners understand their business numbers, and in this episode she'll help you create a simple plan for financial growth.

Here are the resources mentioned in the show:

An Inside Look At A 7+ Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7-figure-jewelry-brand/

Momentum Program: 👉  https://www.flourishthriveacademy.com/momentum/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP 342: 3 Key Hires You Need to Scale to 7-Figures 0
Mar 1, 2022
Discover the do’s and don’ts when it comes to hiring your core team for your jewelry business. In this podcast episode I’ll talk about the 3 key hires for your jewelry business, and discuss the exact tools and strategies I used to hire my team members for my 7 figure business. 

Here are the resources mentioned in the show:

Momentum Elevate: 👉  https://www.flourishthriveacademy.com/momentum/

Masterclass: An Inside Look At A 7 Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7-figure-jewelry-brand/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

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