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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: May, 2022
May 31, 2022
Now is the time to start planning your holiday PR strategy. Veteran design publicist Nora Wolf, of Wolf PR and Wolf Craft, talks through the basics of how to pitch your products to holiday gift guides in a way that will actually get your brand noticed.   

Here are the resources mentioned in the show:

 

Nora’s Holiday PR Workshop - June 7 👉 http://flourishthriveacademy.com/holidaypr 

 

Wolf Craft 👉 https://wolf-craft.com/ 

 

Resources for Jewelry Designers 👉 https://www.flourishthriveacademy.com/programs/ 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

May 26, 2022
Marissa Hess is the founder of OSO Design Lab and one of our incredible Laying the Foundation students. She’s been designing jewelry with her husband for the last four years and together they’ve built a successful side hustle. Now, they’re ready to take it to the next level. In this live coaching session, we strategize the best way to turn her side hustle into a full-time creative business that actually pays the bills.  

Here are the resources mentioned in the show:

 

Follow Marissa on IG 👉 https://www.instagram.com/osodesignlab/

 

Apply for a FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/

 

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

May 17, 2022
Phillip Stutts identified three distinct buyer personas as a result of his cutting-edge 2022 market research with Win Big Media. I’m breaking down each persona and discussing how you can use his research to make informed marketing decisions for your jewelry brand.

 

Here are the resources mentioned in the show:

 

Amy Porterfield & Phillip Stutts Interview 👉 https://www.amyporterfield.com/2022/04/bonusepisode/

 

Tracy’s Birthday Freebie 👉 https://flourishthriveacademy.com/birthday

 

Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

May 10, 2022

In this Thrive By Design episode, expert jewelry storyteller Siobhan Maher reveals her creative process for crafting powerful and persuasive stories that captivate your audience's attention and help you stand out in a saturated market. Whether you're an independent designer wanting to increase sales or just looking to connect more with customers, this podcast will give you the tools you need to share your story in a way that engages and inspires your audience.


You’ll discover:

  • How to authentically connect with your audience through your brand story
  • The SECRET of storytelling that makes selling a lot easier
  • The hallmarks of good brand storytelling

Here are the resources mentioned in the show:

Laying the Foundation 👉 Laying The Foundation

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allow us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

Siobhan Maher’s Official Website
Follow Siobhan Maher on Instagram
Follow Tracy Matthews on Instagram!
Follow Tracy Matthews on Tik Tok!
Laying The Foundation
Momentum Program
The Desired Brand Effect
Free Strategy Audit
Masterclass: An Inside Look at a 7 Figure Jewelry Brand
More Resources for Jewelry Designers 
Facebook
Instagram
youtube.com/user/FandTAcademy

May 3, 2022

Manda Wylde shares her amazing story of overcoming her fear of pricing her jewelry while dealing with a debilitating illness. In this episode of Thrive by Design Podcast, she talks about how she raised her price despite her self-doubt, mixed customer feedback, and personal challenges being diagnosed with a debilitating illness. Her unstoppable creative spirit will inspire you so tune in to this episode!

You’ll discover:

  • Why you have to be brave enough and ask a very vulnerable when talking about pricing to question about pricing
  • How to deal with people’s feedback when you price your collection the RIGHT way
  • How to tell your STORY to highlight the true value of your jewelry collections

Listen to the full episode for this and more. As promised, here are the resources mentioned in the show.

Here are the resources mentioned in the show:

Join the Laying the Foundation 👉 Laying The Foundation

Grab your copy 👉 The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allow us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

Manda Wylde’s Official Website

Follow MandaWylde on Instagram

Follow Tracy Matthews on Instagram!

Follow Tracy Matthews on Tik Tok!

Laying The Foundation

Momentum Program

Free Strategy Audit

Jewelry Brand Makeover Bootcamp

Masterclass: An Inside Look at a 7 Figure Jewelry Brand

More Resources for Jewelry Designers 

Facebook

Instagram



YouTube:

youtube.com/user/FandTAcademy

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