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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: June, 2022
Jun 28, 2022

Copywriter and pre-launch strategist Brenna McGowan on how creating a pre-launch strategy can build anticipation, increase your visibility, and boost sales for your next big promotion.

 

Here are the resources mentioned in the show:

 

Brenna’s Free Cheatsheet 👉 https://brennamcgowan.co/cheatsheet/ 

 

Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/holidayaccelerator 

 

The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/chapter1/ 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

Jun 21, 2022

How to build an email list for your jewelry brand using Etsy - without breaking the rules and getting your shop shut down. An interview with our community manager, Lauren Shaddow.

 

Here are the resources mentioned in the show:

 

Lauren Shaddow 👉 https://www.laurenshaddow.com/ 

 

Supercharge Masterclass 👉 https://flourishthriveacademy.com/supercharge 

 

Book A FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/ 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

Jun 16, 2022

It’s no secret that we’re in the middle of an economic downturn. Prices are going up, wages are stagnating, and your dollar doesn’t stretch as far as it used to. You may feel uncertain about the future of your small jewelry business, but you don’t have to let that uncertainty control you. Here’s what you can do now to protect your creativity and your biz when it feels like the world is ending (even though it’s not).

 

Here are the resources mentioned in the show:

 

Supercharge Your Online Sales Masterclass 👉 https://flourishthriveacademy.com/supercharge 

 

Desired Brand Effect Book 👉 https://desiredbrandeffect.com/ 

 

Resources For Jewelry Designers 👉 http://flourishthriveacademy.com/programs 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

Jun 14, 2022

Summer is a notoriously slow season for most jewelry designers, but it doesn’t have to be. Follow these 5 simple steps to get some extra cash flowing in your biz during the sunny months.

 

Here are the resources mentioned in the show:

 

Supercharge Your Online Sales Masterclass 👉 https://flourishthriveacademy.com/supercharge

 

The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/chapter1/ 

 

Shopify FREE Trial 👉 https://flourishthriveacademy.com/shopify 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

Jun 7, 2022
Jane Paradis left her job as Senior VP of Marketing at Lilly Pulitzer to start Jane Win Jewelry. She shares her story of transitioning from the corporate life to entrepreneurship and building a wildly successful jewelry business from the ground up.

 

Here are the resources mentioned in the show:

 

Jane Win Jewelry 👉 https://janewin.com/ 

 

Need help with your biz? Book a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy 

 

The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/ 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

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