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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: November, 2022
Nov 29, 2022

Today, I want to talk about a quick tip to increase your average order value as a small business owner.

 

Here are the resources mentioned in the show:

Fast Cash Strategies Mini Course 👉 https://flourishthriveacademy.com/fastcash 

Resources for Jewelry Designers 👉 http://flourishthriveacademy.com/programs 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Nov 24, 2022

In this episode, I get personal about thriving through personal hardship and my best tips for embodying gratitude when everything feels like it’s going wrong.

 

Here are the resources mentioned in the show:

Fast Cash Strategies Mini Course 👉 https://flourishthriveacademy.com/fastcash 

Resources for Jewelry Designers 👉 http://flourishthriveacademy.com/programs 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Nov 22, 2022

3 hidden opportunities for profit in your jewelry business that you probably haven’t thought about before.

Here are the resources mentioned in the show:

Fast Cash Strategies Mini Course 👉 https://flourishthriveacademy.com/fastcash 

Resources for Jewelry Designers 👉 http://flourishthriveacademy.com/programs 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Nov 17, 2022

Jennifer Gandia shares her journey from newbie jewelery designer to the co-owner of a thriving family business.

 

Here are the resources mentioned in the show:

Follow Jennifer on IG 👉 https://www.instagram.com/jennifergandia

Greenwich St. Jewelers 👉 https://www.greenwichjewelers.com/ 

Momentum 👉 https://flourishthriveacademy.com/momentum 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Nov 15, 2022

The ups and downs of business are just indicators that we're on the right track, or that there's something that we need to learn.

 

Here are the resources mentioned in the show:

Momentum 👉 https://flourishthriveacademy.com/momentum 

Laying The Foundation 👉 https://www.flourishthriveacademy.com/ltf 

The Desired Brand Effect 👉 https://desiredbrandeffect.com/ 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Nov 10, 2022

Learn how to stand out as an independent jewelry designer from the founders of New York City Jewelry Week, Bella Neyman, J.B. Jones, and their creative partner, Alain Simic.

 

Here are the resources mentioned in the show:

Bella Neyman 👉 https://www.instagram.com/bellaneyman/ 

J.B. Jones 👉 https://www.instagram.com/j_b_j_o_n_e_s/ 

Alain Simic 👉 https://www.instagram.com/alainsimic/ 

Traffic On Fire 👉 https://www.flourishthriveacademy.com/momentum/#sprint1

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Nov 8, 2022

The simplest way to get started with advertising for your jewelry business, even if you have a small budget and are technically challenged. 

 

Here are the resources mentioned in the show:

Momentum 👉 https://www.flourishthriveacademy.com/momentum

Traffic on Fire Accelerator 👉https://www.flourishthriveacademy.com/momentum/#traffic

Episode 373 with Nicole Diedrich 👉https://www.flourishthriveacademy.com/ep-373-whats-working-now-on-fb-and-instagram-ads-for-paid-ads/

 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Nov 3, 2022

Nicole Diedrich, founder of Diedrich Marketing Strategies, catches us up to speed on the kinds of paid advertising strategies that are working now on Facebook and Instagram.

 

Here are the resources mentioned in the show:

Follow Nicole on Instagram 👉 https://instagram.com/mrs.diedrich/ 

Traffic On Fire 👉https://www.flourishthriveacademy.com/momentum/#sprint1

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Nov 1, 2022

While you’re in the thick of the hectic holiday season, here are a few simple ideas to help you make the most of it.

 

Here are the resources mentioned in the show:

Marketing That Matters 👉 https://flourishthriveacademy.com/marketingthatmatters 

The Desired Brand Effect 👉 https://desiredbrandeffect.com/ 

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

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