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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: January, 2023
Jan 31, 2023

If you're still working a full time job and you're trying to grow your jewelry business. If you're someone who is a full time mom, trying to make time to get your business off the ground or you're someone who just wants to transition from your career and do it all. I'm interviewing a designer named Candice Eve Padro of Abstracted Reverie.

And she joined our Laying The Foundation program about 10 months ago or so. And I just love hearing her story because she is talking about what it actually has taken her to navigate. Building her business on the side while working a full-time job while launching her first website right before COVID hit and all the things and how she's really navigated that as a creative, I think you'll find this really inspiring if you're someone who gets frazzled by your business a lot if you're someone who is working a full-time job and you just think that there's no way that you could get your business off the ground or whatever it might be. Or even if you're just busy in general.

 

Here are the resources mentioned in the show:

 

Laying The Foundation - https://www.flourishthriveacademy.com/ltf

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Jan 26, 2023

It takes a lot of courage to walk away from an abusive relationship. So, when your jewelry business is part of the reason that you’re able to get out, heal and move forward…

Well, that’s a true WHY for going all in on it!

On the podcast today, I interviewed a very courageous woman, Claire Steckel of Skoll and Jewelry.

 

She took a bet on herself to go all in on her jewelry business to quit her job, leave an abusive relationship, and lean into her strengths as a maker. 

 

During the episode, we chat about…

 

  • Her design influences + pulling from multiple genres to create a signature style that’s her own
  • How her business helped her leave her abusive relationship and her 9-5
  • How she grew her business despite not being good at marketing
  • Insights into her 500% growth last year

 

Here are the resources mentioned in the show:

Skolland Jewelry Website

FollowClaire on Instagram

Take my FREE Masterclass How to Stand Out in a Saturated Market With a Timeless Jewelry Brand

Join the Laying the Foundation Program

Buy My Book: The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

Jan 24, 2023

One of the biggest reasons that creative businesses fail is because they aren't structured and they don't have a systematic way to grow their company. And so even though they might have gotten some success and sales and traction, you know, just doing all the things and putting themselves out there. What ends up happening is eventually they end up backtracking because they don't have the structure internally in their business to actually set themselves up for success. So if you are struggling as a creative to get more traction in your business with your jewelry or your product business, you are going to love today's interview. So make sure that you listen in for the reason why…

 

Here are the resources mentioned in the show:

 

Laying The Foundation - https://www.flourishthriveacademy.com/ltf/

Desired Brand Effect - https://desiredbrandeffect.com/

Momentum - https://www.flourishthriveacademy.com/momentum/

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Jan 19, 2023

Imagine it’s 6 months from now and you have a website that’s making sales from people you didn’t know, collections that are sold out, and an increase in overall sales by 30%?

If you’re a maker who’s starting your business in retirement,, I think you’d feel pretty good, right?

That’s what happened when Rina Luban decided to be open to the *signs* to be ready to be ready to be ready (nod to Abraham Hicks)...

…so that when the teacher showed up, she was ready to learn and change.

On today’s episode of Thrive by Design, Rina shares her journey from retiring from her job as a physical therapist to building a lifestyle jewelry business in her next chapter.

She shares…

  • How she motivated herself in the early stages of her jewelry business
  • The *transition* that helped her get random strangers buying from her website
  • The internal shifts that happened to be ready to invest in her business acumen
  • How these shifts resulted in a 20-30% increase in sales in just 6 months

Here are the resources mentioned in the show:

Take the Jewelry Brand Makeover Bootcamp

Rina’s Website Pure Whimsy Jewelry

Pure Whimsy Jewelry Instagram

Laying the Foundation

Get a Shopify Website

Buy My Book: The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

Jan 17, 2023

Inspiration comes in a lot of places and today I want to feature an amazing story. You could say from rags to riches maybe of a student of ours named Quay Flom. She went from being in a really bad place of being in extreme poverty, to now running multiple six figure business and I'm really excited to dive into her story on today's Thrive by Design Podcast.

 

Jewelry Brand Makeover Bootcamp - https://www.flourishthriveacademy.com/bootcamp2023/

Laying the foundation - https://www.flourishthriveacademy.com/ltf/

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Jan 12, 2023

If you have one of those “soul-sucking” day jobs with no opportunity for growth….

Or you just want to be inspired by another jewelry maker doing big things…

You’ll love this story!

Whenever I hear a good “I-quit-my-full-time-job-to-pursue-my-jewelry-biz” story, I have to learn more – especially when that designer doubled her online sales and now has 23 wholesale accounts – in just a year.

Pretty mind-blowing and exciting at the same time!

Meet Rosie Harris of Joie Designs. I interviewed her on the Thrive by Design Podcast about her phenomenal growth over this last year.

During this inspiring episode, we chat about…

  • Her journey into doing her jewelry business full time to leave her soul-sucking job
  • How she overcame her fears to cold email stores (and land lots of accounts).
  • What she did to double her website sales last year (before and after photos included)
  • Why following a roadmap grew her business faster this year than any year previously
  • Suggestions for jewelry makers who want to turn a side hustle into a full-time lifestyle business

Rosie wrapped the episode by sharing: “If you saw the progress I've made, it's phenomenal. That progress feeds my confidence to go forward into my next set of goals.”

Her progress came from following our step-by-step business building roadmap in the Laying the Foundation Program after she joined at this time last year. 

 

Here are the resources mentioned in the show:

 

Follow Joie Designs on Instagram

Joie Designs Website

Laying the Foundation

Jewelry Brand Makeover Bootcamp

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

Jan 9, 2023

I wanted to come in and talk today a little bit more about creating your signature style and a look that you're known for.But what I really want to encourage everyone to think through as you're listening to this short episode today is how am I really pushing the limits on what I am known for, and creating original work now.

Here are the resources mentioned in the show:

Laying the Foundation Program

Jewelry Brand Makeover Bootcamp

Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Jan 5, 2023

I have a theory – a lot of people prefer to suffer than break up with a toxic habit.

I’m embarrassingly guilty of this…

A few weeks ago, I broke up with a very bad *old* habit that snuck up on me→ acting like a victim. 

I’m embarrassed to admit it! It was affecting my business, my relationship with Jason, and my leadership. 

Even though I knew I had to change or things were going to get a lot worse – I procrastinated and waited until the pain was too great NOT to change.

It’s amazing what happens when you decide and commit to necessary endings. It’s just a few weeks later and everything has turned around in my life.

If you’re someone who’s ready to release toxic behavior out of your life, listen to my podcast today where I walk you through a 5 step process to release and shake things up.

I hope it helps you make a major breakthrough this year! 

Listen to episode #382 of Thrive by Design to get your all-access pass to How to Shake Things Up to Get the Business You Want in 2023

Here are the resources mentioned in the show:

Jewelry Brand Makeover Bootcamp

Jewelry Business Owners Growth Guide

Laying the Foundation Program 

Necessary Endings by Dr. Henry Cloud

Desired Brand Effect by Tracy Matthews

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

 

Flourish & Thrive Instagram

Flourish and Thrive Facebook

Flourish & Thrive Tik Tok

Listen on Your Favorite Podcast Platform

Listen on Apple Podcasts!

Subscribe on Youtube

Jan 3, 2023

In this episode of Tuesday Tips: I really want to help you to start the year with intention. And that starts by creating a theme or a word of the year. Now that theme or word of the year is going to be the thing that helps set the tone for the rest of your year. And so I'm going to share mine with you.

 

Here are the resources mentioned in the show:

Jewelry Brand Makeover Bootcamp

Laying the Foundation Program

Jewelry Business Owner’s Growth Guide

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

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