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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: February, 2023
Feb 28, 2023

If you a fine jeweler designing custom work, this quick Thrive by Design Short Episode will hopefully serve you. 

Update your custom jewelry form with 3 really important questions if you want to increase the quality of clients that you get. 

Here are the resources mentioned in the show:

Apply for The Custom Jewelry Growth Accelerator

 

Buy My Book: The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Feb 23, 2023

Do you design custom fine jewelry? 

Are you a private jewelry designer who works only with private commissioned clients? 

Are you thinking about adding a custom jewelry option to your fine jewelry website?

If you’re designing fine jewelry or high-end jewelry like engagement rings, wedding bands, heirloom redesign, or private commissions, I’ve got a great podcast episode for you today.

I’m breaking down how to increase your online presence and sales conversions using your website as a sales tool.

Listen to episode #390 of Thrive by Design to get your all-access pass to 5 Ways to Increase Your Website Sales Conversions for Fine + Custom Jewelry

 

Here are the resources mentioned in the show:

Custom Jewelry Accelerator

Momentum

Buy My Book: The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Feb 21, 2023

Are you completely overwhelmed or baffled by how to use social media like Instagram, Facebook, and Tik Tok for your jewelry business? 

 

If that’s a HECK Yes, well you’re going to love this episode. 

 

While social media can be a very important part of a digital marketing strategy for a jewelry business, it’s not 100% necessary for all types of brands.

 

Today on this short episode of Thrive by Design, I answer the question (along with Coach Chelsea): Can I Grow My Jewelry Business Without Social Media?

 

Listen in on today’s episode…

 

Here are the resources mentioned in the show:

Jewelry Business Owner’s Growth Guide

Laying the Foundation

Book a Discovery Call

Buy My Book: The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  1. Select “Ratings and Reviews” and “Write a Review”

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Feb 16, 2023

I am still coming down from the HIGH of the Jewelry Brand Makeover Bootcamp! What about YOU? 

 

On the show today, I did a quick and dirty recap of some of my favorite parts of the bootcamp today and some of my key takeaways including…

 

  • My vision to help 1000 jewelry business owners grow or add an additional 100K to their sales or a number that’s meaningful to them.

  • Key bootcamp metrics and takeaways from the group

  • The cliff’s notes of the key takeaways from the 60 to 90 minute teaching sessions every day

  • Plus, aha moments and our favorite parts of bootcamp.

 

Listen to episode #388 of Thrive by Design to get your all-access pass to Jewelry Brand Makeover Bootcamp Recap

 

Here are the resources mentioned in the show:

Jewelry Business Owner’s Growth Guide

Laying the Foundation

Book a Discovery Call

Buy My Book: The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Feb 14, 2023

At the end of the day, things will settle out at a certain point. And it's not going to always be like this. Remember that this is just a cycle. And those who can look at it as a cycle will be so much better. Do the work now. And just get all the things that you need in place for your business.

 

Here are the resources mentioned in the show:

Laying the Foundation Program

Thrive by Design Podcast

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

Feb 9, 2023

We just wrapped up the Jewelry Brand Makeover Bootcamp and it was AMAZING! We welcomed 172 (and counting) jewelry business owners into our Laying the Foundation Program.

During the bootcamp, I got this question several times: How much should I pay myself as a jewelry designer?

The mindset and psychology behind your pricing is really powerful and an important factor to paying yourself.

That’s why today, I’m sharing a snippet from our Ask Me Anything Q&A. The answer to this one question is not an easy one because most jewelry business owners approach paying themselves in the completely WRONG way. 

What you pay yourself is directly related to your pricing but more than likely, not in the way you think.

During the episode, I break down…

  • Why most makers think about paying themselves in the wrong way (and it’s keeping them broke)

  • How to price and incorporate the right labor fees into your jewelry

  • The ONE metric you need to know in your jewelry business to pay yourself WELL

  • The “hourly” conundrum and mindset around your role in your company

  • And a lot more…

Here are the resources mentioned in the show:

Join Laying the Foundation

Book a Discovery Call

Buy My Book: The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Feb 7, 2023

When you're investing in your business, I want you to think like this isn't about the output that's coming out of your bank account. It's about the input that will eventually be coming into your bank account.

 

Here are the resources mentioned in the show:

Laying The Foundation 👉 https://www.flourishthriveacademy.com/ltf  

Book a Concierge Call 👉 https://www.flourishthriveacademy.com/concierge/ 

The Desired Brand Effect 👉 https://desiredbrandeffect.com/ 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Feb 3, 2023

Everyone looks at the cost of a book, coach, or program.

Nobody considers the cost of being in the same place 1 year from now.

If you’ve been considering coaching for your jewelry business, you may be wondering things like.. 

  • When is the right time to hire a coach or take a coaching program?
  • Is my business too new for coaching?
  • Am I too experienced to hire a coach? 
  • Can I actually afford to hire a coach? 
  • What kind of coaching is right for me now?

Let’s chat…

I get DMs all of the time about jewelry business coaching and today I answer all of these questions on today’s podcast. 

Here are the resources mentioned in the show:

Join Laying the Foundation

Book a Concierge Call for LTF

Book a Discovery Call to Explore Coaching Options

Explore Our Jewelry Business Coaching Programs

Buy My Book: The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allow us to continue delivering valuable content every week.

  1. Click here to review the show on Apple podcast or your favorite platform
  2. elect “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

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