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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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EP 352: How to Tell Your Story So That You Attract the Right Customers with Siobhan Maher 0
May 10, 2022

In this Thrive By Design episode, expert jewelry storyteller Siobhan Maher reveals her creative process for crafting powerful and persuasive stories that captivate your audience's attention and help you stand out in a saturated market. Whether you're an independent designer wanting to increase sales or just looking to connect more with customers, this podcast will give you the tools you need to share your story in a way that engages and inspires your audience.


You’ll discover:

  • How to authentically connect with your audience through your brand story
  • The SECRET of storytelling that makes selling a lot easier
  • The hallmarks of good brand storytelling

Here are the resources mentioned in the show:

Laying the Foundation 👉 Laying The Foundation

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xo, Tracy Matthews

 

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Laying The Foundation
Momentum Program
The Desired Brand Effect
Free Strategy Audit
Masterclass: An Inside Look at a 7 Figure Jewelry Brand
More Resources for Jewelry Designers 
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