Every year around this time, I reflect back on how I did…
This year was no different…
Always – ALWAYS – my reflection starts with my WINS! Girl, you crushed it!
Then I have to check myself re: the goals that I didn’t achieve.
AND GET BRUTALLY HONEST WITH MYSELF…
Was I playing it too safe?
Was I pulling all the stops?
Did I really want “it” that bad?
Was it aligned with my vision?
Or were my beliefs about myself holding me from reaching my highest potential?
My practice helped me clear the energy of what I want to create in the coming year and the same is true for you too.
When I started planning my 2019, I created a little practice for myself that included 5 words to live by…
And I recorded a podcast about it to help YOU manifest your biggest hairy goals next year with these 5 words.
2019 is right around the corner and it’s time for you to make a decision for yourself…
Will this be the #bestyearever?
If it’s a HECK YES! Dive into today’s episode with into those 5 words now…
Content is King (yes, even for a jewelry brand).
And when your content is marketed the right way, you can easily connect with those perfect customers…you know the ones who keep coming back for more?
The ones who buy everything you make!
The ones who tell the world about how much they LOVE your jewelry!
Yeah, those ones!
Have you heard of the 1000 True Fans philosophy?
It states that you don’t need millions (of dollars, customers, products), you just need 1000 true fans who buy everything you make.
When you get 1000 true fans, you’ll never be a starving jewelry artist…you’ll have an awesome business that supports you forever!
One piece of the “1000 true fans philosophy” is that you need to create a relationship with your fans…that starts with them loving your jewelry and your story…you keep ‘em hooked by curating content (social, email, blog, downloads, etc) that adds value to your brand experience.
Today on the show, I’m sharing How to Align Your Content With Your 2019 Sales Plan so you’ve got double duty working for you and fans in tow…
A recent NY Times Article announced that Conde Nast is selling off 3 of its publications due to a shrinking pool of advertisers and changes in the way content is consumed…
…which in recent times isn’t so much on the printed page.
So what’s a jewelry brand to do to get exposure for their designs?
It’s true, the landscape of the jewelry industry and PR is changing – rapidly.
One of the big changes is the shift from Print to Digital and experiential consumption.
And those who discover how to navigate the new landscape will rise and prosper…
PR IS NOT DEAD…IT’S JUST DIFFERENT.
Branded experiences create brand evangelists who leverage the digital landscape to create exposure for you.
Today on the show, I have my friend Janine “JJ” Just with me to talk about all things brand collaborations and PR experiences to get awesome exposure for your brand.
Listen to episode #179 of Thrive by Design to get your all-access pass to How to Create Branded Collaborations and PR Experiences with Janine Just.
I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online?
It requires 4 things:
• Strategy
• Resourcefulness
• Creativity
• A Can Do Attitude
Here’s why: There’s a lot of strategy “conversion nuance” involved in getting customers to actually buy from your jewelry website or online channels.
Because of that, you’ve gotta be creative in your approach to selling online, take action to implement your ideas, and resourceful, especially when, things don’t go your way!.
Typically, designers try something once and think: ‘that doesn’t work for me!”
Instead, they should be thinking: “how can I tweak my strategy to make this work for me?”
So, when I hear people out there saying, “I sell jewelry online” –
I’m ready to show them how it’s done…
and proof that with the right strategy and actions, you can sell WAY more than your dinky holiday shows….
(I’m not dissing shows…they’re good too! 😂)
Enter Jeana and Jared Rushton of the TheFoxandStone.com.
The millenial power couple 💃🏻🕺 (giggles) just absolutely crushed their Black Friday Weekend promotion for the first time and they’re here to tell us how.
But first, let me set the stage.
In previous years, Jared and Jeana banked on Etsy sales and live events for a large portion of their Holiday Jewelry Sales.
When a fluke occurrence happened early in 2017 and they got a flood of orders from Etsy, they knew they needed to do “something” to fill in the income gaps between months (sometimes upwards of $10K).
At the time, they were members of the Diamond Insiders Mentorship program and Jared quit his full-time job to support Jeana in the business.
Knowing they could use some outside eyes on their biz, they joined our SOS coaching program and leaned on several of our coaches to help them fill in those gaps this year.
In previous years, they rarely paid attention to Black Friday, BUT they were dropped from their “Best Show” in Seattle so they had to find another way to fill that income gap.
They worked with many of our coaches, including our planning master, Inta, to map out this kick-butt strategy…
And, M’Dear, I hope you’re inspired to put some of these ideas into action!
Listen to Episode #178: The Epic Online Promotion Strategy that Brought in $8200 in 4 Days
….and get resourceful yourself…
Following trends with your new collection is a great way to get inspired for Spring 2019.
No matter what kind of jewelry you create, you can show these trends in your designs.
It’s always fun to see how other designers are applying trends to their work!
I’m excited because Delia Folk is back on the show!
She is the daughter in the mother-daughter duo of The Style That Binds Us.
We’re excited because she went to fashion week in New York, Paris, London, and Milan – so she’s got a hot scoop on the trends to look out for in 2019.
Listen in on her take now!
Think you can’t keep a secret?
The blogger behind A Thousand Facets has hidden her identity for almost 9 years on her blog!
It’s so cool because she’s a big time blogger, but no one knows the woman behind the words.
Or maybe I should say, the woman behind the website – because her posts are mostly visual.
She’s still been able to build a following by showcasing the visual stories of other jewelry brands.
So let’s get to know A Thousand Facets.
Blockchain isn’t just about BitCoin.
In fact, cryptocurrencies were made possible because of Blockchain technology!
So what does this have to do with the jewelry and fashion industry?
Blockchain helps give a digital papertrail of each step in the manufacturing and sourcing process of a piece of jewelry.
So this means customers know exactly where the materials are coming from starting from where the metals are mined!
Crazy, right?
To explain it much better than I can, I interviewed three blockchain experts while I was traveling to Chicago!
I have Mark Hanna, the CMO of Richline Group. Mark has been in the jewelry space for over 45 years and has experienced all facets of management, manufacturing, marketing and sales and compliance.
Then there’s Jennifer Dawes who launched her collection Jennifer Dawes Designs in 2000, and has since evolved to become one of the main proponents of sustainable, responsible jewelry while also creating pieces that are magical to wear.
Finally, we have Cristina Villegas. She’s the artisanal mining and sourcing expert or the Director of Mining at Pact. She’s sharing a little bit more about blockchain to find out how Pact's using it, and then our conversation took a little bit of a turn when we started talking about child labor and what Pact is doing about that.
So let’s talk about the future of sustainable sourcing in jewelry!
Want the inside scoop on how fashion editors discover new brands?
I’ve got you!
Sometimes editors feel impossible to reach because you put them on a pedestal.
They’re people just like you and me – and they use the internet to research brands.
I’m excited to introduce and welcome Angela Koh to the show today!
She’s the Market Editor for T, The New York Times Style Magazine. Angela covers jewelry, fashion, and accessories. As the editor, she’s editing pages, looking out for new designers to feature, and conceptualizing stories to tell through the magazine.
She’s sharing how she finds new brands, and a few tips on how to follow the Spring 2019 jewelry trends, too!
Let’s get started!
When you want to scale your jewelry business – you start seeing new problems to solve.
It’s true, more money…more problems!
Not exactly more, but different problems for sure.
The biggest your business, the different challenges you’ll face.
So I’m super excited to introduce you to our guest today, Jean Z Poh, founder & CEO at Swoonery.com. This lady is a serious powerhouse in all things business and strategy.
She is a 4th generation jewelry professional, an angel investor, and one of Luxury Daily’s women to watch.
I’m grateful to have her on the show sharing her insight on how to scale a business the right way.
Plus, she’s gonna come back for more soon – so stay tuned, m’dear!
Business and life are integrated in so many ways.
How we feel about ourselves and what kind of lens we view business through shapes our ability to actually succeed.
Working that inner confidence muscle is exactly what our guest is going to help us work through today.
I hope that you're inspired by what Patricia Moreno is sharing today!
She’s the founder of Spiritual Fitness and the creator of the IntenSati method.
She struggled with her weight for years. After realizing enough was enough, she created her signature workout, the IntenSati method.
She shares more about it in the episode!
Plus, tips and truths to believing you have everything you need to succeed already within you.
What an empowering thought, right?
Let’s get started!
Right now, LinkedIn probably sounds like Instagram’s awkward cousin in the world of social media.
But what it lacks in flash, it makes up for in substance…and sales!
The best part about using LinkedIn to grow your jewelry sales is that people are already in the business mindset when they’re on the site.
It’s not “annoying” to see people talking about business opportunities because that’s the entire purpose of the platform!
I’m so thankful to have Becky Mollenkamp on the show with me today to share all the ways she used LinkedIn to launch and grow her coaching business!
Becky Mollenkamp is the creator of the “Own It Crush It” movement. She helps women navigate the mindset of self employment through her courses, exclusive membership community, and group program.
Becky has mentored hundreds of women to own it and crush their boss status. I love it.
You’re going to be super surprised at some of these tactics and how easy using Linkedin can be!
Shall we begin?
Reviews of Flourish & Thrive Live are in – it was a total hit!
Maybe you’re coming down off the NYC high, getting out of the jetlagged fog, or bummed because you missed it this year.
In any case, you’re gonna want to listen to these lessons learned from Flourish & Thrive Live 2018.
Hearing other people’s takeaways is powerful whether or not you attended the event.
Multiple perspectives on the same topic help you master the concept.
Here we go!