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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Archives
Now displaying: October, 2022
EP 372: 3 Steps to Grow Your Business to 7-Figures 0
Oct 27, 2022

What got you here, isn’t going to get you there. Today, we’re going to look at 3 steps to grow your business to 7-figures and talk about the changes you need to make along the way.

 

Here are the resources mentioned in the show:

Momentum 👉 https://flourishthriveacademy.com/momentum 

The Desired Brand Effect 👉 https://desiredbrandeffect.com/ 

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Tuesday Tip: Email Markting Tips to Increase Sales (Stolen From Big Brands) 0
Oct 25, 2022

What big brands are doing with their email marketing that you should be, too.

 

Here are the resources mentioned in the show:

Momentum 👉 https://flourishthriveacademy.com/momentum 

The Desired Brand Effect 👉 https://desiredbrandeffect.com/ 

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

EP 371: The Top 3 Things You Need on Your Website for Better Sales Conversion 0
Oct 20, 2022

Your website can make or break your sales. Here are the top 3 things every small business owner needs on their website for better conversions.

 

Here are the resources mentioned in the show:

Marketing That Matters 👉 https://flourishthriveacademy.com/marketingthatmatters 

Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify 

Laying The Foundation 👉 https://flourishthriveacademy.com/ltf  

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Tuesday Tip: Tik Tok (We're Back) and Getting Over the Fear of an Unfamiliar Platform 0
Oct 18, 2022

Feeling camera shy? You’re not alone. TikTok and Reels are the king of content right now. Let’s talk about how to confront your fears and create content that doesn’t stress you out.

 

Here are the resources mentioned in the show:

Laying The Foundation 👉 https://flourishthriveacademy.com/ltf 

The Desired Brand Effect 👉 https://desiredbrandeffect.com/ 

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

EP 370: The Automated Email Series That Boosts Sales for the Holidays 0
Oct 13, 2022

There is an automated marketing sequence that can help you increase your sales, sometimes up to 35-44%! If you don’t have it, you’re basically leaving money on the table.

 

Here are the resources mentioned in the show:

Marketing That Matters 👉 https://flourishthriveacademy.com/marketingthatmatters 

Shopify Free Trial 👉
 https://flourishthriveacademy.com/shopify 

Episode #266 w/ Chris Orzechowski 👉 https://flourishthriveacademy.com/266 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Tuesday Tip: Improving Your Productivity on the Bench 0
Oct 11, 2022

Quay Flom shares the genius production system she used to build a 6+ figure jewelry brand.

 

Here are the resources mentioned in the show:

Follow Quay on Instagram 👉 https://instagram.com/quayanndesigns/ 

Laying The Foundation 👉 https://flourishthriveacademy.com/ltf 

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

EP 369: Do I fight for it? Or close my jewelry business? 0
Oct 6, 2022

8 questions to ask yourself when you’re trying to decide whether you should keep fighting for your jewelry business is or close it down and move on to your next adventure.

 

Here are the resources mentioned in the show:

 

Timeless Brand Masterclass 👉 https://flourishthriveacademy.com/timelessbrand 

Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy 

Laying The Foundation 👉 https://flourishthriveacademy.com/ltf 

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

Tuesday Tip: Easy Reels + Tike Tok Editing Strategy 0
Oct 4, 2022

How Claire Mannheimer creates weeks worth of Instagram Reels content for her jewelry business in just a few hours.

 

Here are the resources mentioned in the show:

Laying The Foundation 👉 https://flourishthriveacademy.com/ltf/ 

The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/ 

Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

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