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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: 2023
Dec 28, 2023

Is your relationship with money impacting your ability to create wealth and find enjoyment in the things that you’re doing to generate revenue?

I love talking about things that are holding you back from becoming wildly successful! 

In the latest episode of the Thrive by Design Podcast, I chat with Mike Brown - a serial entrepreneur, a former Navy pilot, and the founder of Unbreakable Wealth. 

We talk about:

  • The number one thing stopping you from taking your wealth to the next level. 

  • The four magic numbers that will make or break your success. 

  • How to heal your relationship with money and stop feeling so stressed all the time. 

  • More tips on how to build unbreakable wealth!

He tells you how to change the habits preventing you from creating wealth in your life and how to bridge the gap between wealth and freedom! 

Join us to learn financial strategies to break free from your limitations and how to accelerate your wealth-building journey!

Join me on Thrive by Design for podcast episode 451!

Here are the resources mentioned in the show:

 

Mike’s Instagram

Mike’s Website

Momentum

The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

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Dec 21, 2023

Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business 

Want my 5 steps to manifest your dream jewelry business and make it happen in 2024?

In the latest episode of the Thrive by Design Podcast, this Christmas episode is a celebration for you! I make sure that you’re fully prepared and give you all the tools you need to make it your best year yet!

I talk about:

  • How to be confident you’re taking the right steps to get to your goals. 

  • How to remove the things that are subconsciously keeping you from what you want.

  • My envisioning process that’s been proven to work.  

  • Everything you should do right now to reach your next level next year!

No matter where you’re at, here’s how to create the business of your dreams in 2024. (Hint: It all starts with setting your intention and understanding where you want to go.)

Join me on Thrive by Design for podcast episode 450 as I talk about the exact process that I used to manifest a million-dollar company and my relationship! 

 

Here are the resources mentioned in the show:

The Jewelry Business Owner’s Growth Guide

Momentum

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Dec 19, 2023

Let’s get real about something that a lot of people are afraid of - how to overcome hardship and challenges, especially bankruptcy. 

What do you do when you have a business that might be in a bit of trouble and you love it and want it to work - but you’re unsure what to do next?

In the latest episode of the Thrive by Design Podcast, my chat with Brad Pedersen will forever change your perspective, especially if you need hope and encouragement. 

We talk about:

  • How to become more powerful no matter what you’re facing.

  • Why you need struggles (that’s right). 

  • How to get your confidence back and move past shame. 

  • More ways to turn your problems into success! 

After walking through the fire and coming out even more successful on the other side, he talks about how he overcame going through bankruptcy and, more importantly, how he dealt with the emotions that come with it.

The author of a book called Startup Santa, an award-winning entrepreneur, an angel investor, and an all-around badass, Brad uncovers how to navigate challenges in your business and continue growing year after year. 

Listen to episode #449 of Thrive by Design - Using Failure As Fuel For Growth with Brad Pedersen.

Join us to learn how to use your beliefs, struggles, and failures as a launch pad for something so much bigger!

Join me on Thrive by Design for podcast episode 449!

Here are the resources mentioned in the show:

Brad’s Book

The Jewelry Business Owner’s Growth Guide

Momentum

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

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Dec 14, 2023

Ready to break away from self-sabotage and gain the confidence and clarity you need to create success and sustainability in your business?

Whether you’re a creative, an artist, or a jewelry business owner, if you’re trying to make a living with your art and lack confidence, keep finding new things to learn, and are overwhelmed with putting yourself out there, you’re in luck!

In the latest episode of the Thrive by Design Podcast, I chat with Miriam Schulman who is the brilliant author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity - and she tells you exactly what’s holding you back and how to change that today. 

Her Passion to Profit Framework gives you the strategy to become wildly profitable in selling your offerings - without waiting any longer. 

Miriam makes everything crystal clear so you stop procrastinating and start taking the steps to grow and uplevel your dream biz today. 

Join us to learn the five elements that will make you amazingly successful as an artpreneur!

Join me on Thrive by Design for podcast episode 448!

 

Here are the resources mentioned in the show:

Miriam’s Website

Miriam’s Instagram

Momentum

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

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Dec 7, 2023

Did you know that if you believe it, you can achieve it?

In the latest episode of the Thrive by Design Podcast, you’re going to freaking love my guest today,  Lia Valencia Key! She’s a bundle of joy and shares her story about reinvention and how she transformed her childhood of poverty and hardship into something positive and amazing. 

Raised with very humble beginnings and in the most impoverished neighborhood in Philidelphia, she grew up in a homeless shelter with her mother and siblings. In those dark times, her mom told her, “Your predicament does not determine your destiny”. 

Lia shows you how to always find the light within yourself and how all things are possible. She’s living proof of shattering glass ceilings as she built a wildly successful business that’s been featured on QVC, Oprah’s Favorite Things, and so many more places! 

We talk about:

  • The secrets of connecting to your customers and selling on a whole new level.

  • How to overcome adversity and not let your circumstances determine your future.

  • How to get yourself out of a funk and find joy when you’re not feeling it.

  • More inspiration you’re going to love!

You are going to love her. 

Join me as I talk with one of the most joyful people that I’ve ever spoken to! Her words of wisdom and advice on how to persevere with joy will forever change your perspective (and business)!  

Join me on Thrive by Design for podcast episode 447!

Here are the resources mentioned in the show:

Lia’s Website 

Lia’s Personal Instagram

Lia’s Business Instagram 

Momentum

The Collective Mastermind

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  

  1. Click here to review the show on Apple podcast or your favorite platform 

  1. Select “Ratings and Reviews” and “Write a Review”

  1. Share your favorite insights and inspirations 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram: 

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram 

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Nov 30, 2023

Are you ready to think outside of the box and discover different ways to get in front of your target audience with public relations?

I chat with my very special guest Renee Warren who talks about about publicity in your business and some alternative ways that you might not be thinking about to grow your business. 

Here’s the thing - the way that we get exposure for our jewelry brands has changed and the old-school way of pitching print magazines is not really a thing anymore.

PR these days is a lot more about your experiences and how you're getting in front of the right audience with the people that you’re either talking to or connecting with who are promoting your brand. 

That’s why Renee dives into how you can do this and some of her favorite ways for jewelry business owners to get into the press!

Renee is awesome not only because of her life-changing expertise but also because she is a busy mom who is doing a lot of things in the world and making an impact, so the wisdom she shares is incredibly important for any busy woman who wants to get her business in front of more people. 

She’s here to help you build confidence and authority and gain the industry recognition and media exposure that you deserve! 

You’re going to love this episode!

Join me on Thrive by Design for podcast episode 446!

Here are the resources mentioned in the show:

Renee’s Planner

Renee’s Website

Renee’s Instagram

Apply to Momentum

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

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Nov 28, 2023

Did you know that masterminding will change your business and life forever?

Joining and creating masterminds is one of my top priorities because when you invest in a mastermind, you invest in catapulting your business to the next level. 

In the latest episode of the Thrive by Design Podcast, I share how every single mentorship I’ve been in has opened the door for me (and countless others I know and coached) to create more wealth, a more profitable business, and more freedom.

We talk about:

  • How I took one of my past businesses from $300k in revenue to a 7+ figure brand in 3 years.

  • How mentorship helps you stay the course and make more money than ever before. 

  • Why not investing in myself during my first business was a HUGE mistake. 

  • More ways in which mentorships uplevel your life and business! 

Fast forward to today, and I look at investment in mentorship as an investment in my future and business’s growth…

Because my first mentorship turned out to be one of the best decisions of my life. It was a profound experience that opened my eyes to all of the possibilities of what I could potentially do.

So join me as I dive into why masterminds are so incredibly powerful and how they will give you tools you might not even realize you need!

Join me on Thrive by Design for podcast episode 445!

Here are the resources mentioned in the show:

The Collective → A Mastermind for High-Achieving Jewelry Business Owners Who Are Up to Big Things

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

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Follow Flourish & Thrive Facebook

 

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Nov 21, 2023

Today is all about one of the core pillars of manifesting what you want in your life and business - being, acting, and emoting the energy and vibe of what you’re trying to attract. 

Because honestly, manifestation and positivity aside, sometimes life just goes sideways and you get served (as Jason calls it) a c-r-a-p ball.

Do you know what I’m talking about? 

The thing is, we’re human, and sometimes bad things happen to good people who are doing everything right. 

As a business owner, you’re going to face challenges every single week in your business, and there will be times when you come up with negative self-talk because of the hardships you’re facing (we all struggle with it).

In the latest episode of the Thrive by Design Podcast, that’s exactly why I talk about how to put a spin on gratitude and be grateful for everything that’s happening to you - even when it’s not so fun at the time. 

Because, even though it definitely doesn’t feel like it, your obstacles are taking you to the next level in your business and growth.

So how do you transform that crappy energy into a positive vibe or feeling of gratitude?

I’m excited to share some tangible advice on how to embrace challenges as a path to growth!

Join me on Thrive by Design for podcast episode 444!

Here are the resources mentioned in the show:

My Inner Circle Mastermind

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

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Nov 16, 2023

Today my friend Zach Rehder is giving you an on-demand tool to use whenever you need a little grounding for yourself and your business! 

In this bonus episode of the Thrive by Design Podcast, Zach walks us through a beautiful breathwork meditation!

Be sure to keep this short and simple session on hand for when you ever need to step back and take a few minutes to relax and reset! 

It helps you:

  • Hone in on an area of your life or business you’d like to change right now

  • Let go of control and open space to let in healing

  • Let go of stress, burdens, and overwhelm you’re carrying

  • Focus on what your business is inviting you to feel

I recommended that you do this at a place where you can let go of everything for a few moments and even close your eyes - so not while you’re focusing on something else that needs your attention. 

Join me on Thrive by Design for podcast episode 442’s bonus!

Here are the resources mentioned in the show:

Zach’s Website

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

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Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

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Nov 9, 2023

In today’s episode, we’re switching things up! We dive into an incredibly important topic - how every business owner needs to uplevel their mindset when it comes to money, once they hit their next level of growth. 

The thing is, we all have a glass ceiling that we eventually hit. When we hit an upper limit, we sometimes do things to self-sabotage or something explodes in our life and our business. That’s why mindset work is vital. Every one of us will face times when we need to break through our glass ceilings to get to the next level. 

This is so close to my heart because this topic has been coming up a lot lately in our community. So many are struggling with their mindset around money, and it’s literally keeping them from growing.

As I thought about this, I started looking at the goldmine of books in my Audible library on money mindset. So today is all about inviting you to binge-read them with me right now! I promise they’ll help you grow in ways you never thought possible and change the whole way you approach making and thinking about money. 

I can’t wait for you to join me as I dive into the top 5 amazing money mindset books that have changed my life!

Join me on Thrive by Design for podcast episode 443!

 

Here are the resources mentioned in the show:

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Nov 8, 2023

What do you do when you’re out of alignment with your biz and trying to get it to do something it’s not meant to do?

In the latest episode of the Thrive by Design Podcast, I chat with my dear friend, Zach Rehder, who is a breathwork facilitator, intuitive healer, and an amazing soul who works with deep trauma. He’s helped me through some of the hardest moments of my life when I was in a deep state of burnout. 

Understanding how to navigate when you’re at odds with your business and caught in the middle of a toxic relationship with it will make or break your business and goals! 

 

We talk about:

  • What you need to change before you can show up differently. 

  • How treating your business like a tool is holding you back.

  • Why you should embrace discomfort as often as possible. 

  • More wisdom that saved my own business! 

 

Today’s episode is incredible because Zach walks you through the very same process that he put me through! Get ready to become BFFs with your business so that you can do the things that you’re supposed to do with it.

If you’re considering burning your business down, listen to this episode as soon as possible - it will change everything. Chances are that you just need to change a few things or show up differently! 

Join us if you’re overwhelmed and burnt out with your business, or even if you’re unsure where to take it next. I know from firsthand experience that his wisdom will change your life! 

Join me on Thrive by Design for podcast episode 442!

 

Here are the resources mentioned in the show:

Zach’s Website

Momentum

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

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Oct 31, 2023

Ready to create financial freedom, flexibility, wealth, and space in your life to do those things you want to do? 

In the latest episode of Thrive by Design Podcast, I talk about the takeaways from my Momentum + Mastermind Retreat. These takeaways created a huge shift in me over this weekend. I feel very relaxed and grounded - like anything is possible and opportunities just keep flowing in! 

These are life-changing for you as well if you’re up to big things and ready to grow, scale, optimize your business, live your best life, and do all things.

I talk about:

  • Why resistance forces out abundance.

  • How we find magic when we deal with the hard stuff.

  • One of the most powerful tools in abundance and manifestation that I use.

  • More takeaways to truly change your life and business! 

If you’re ready to fully embrace the highly creative person you are and really get to the next level in your business, make time for today’s episode because I promise you we are unearthing golden game-changers for you. 

Join me as I uncover where the magic really lies! Let’s align your business with your personal goals so that you’re living your dream life!

 

Join me on Thrive by Design for podcast episode 441!

 

Here are the resources mentioned in the show: 

Momentum

Inner Circle Mastermind

The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

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Oct 25, 2023

Are you ready to create style magnetism for your brand?

In the latest episode of the Thrive by Design Podcast, I chat with Chellie Carlson - a transformational wardrobe stylist who revolutionizes your closest and confidence so you can reveal your most aligned and empowered self!

We dive into how to play a bigger game and stop hiding behind what you currently have. 

She hones in on how to show up in the world, attract your perfect customers, and up-level as a business owner, entrepreneur, and someone who is doing great things.

We talk about:

  • How to build trust through your wardrobe.

  • Why dressing better enables you to make more money.

  • How to dress for the life you want to create.

  • More tips for building a wardrobe that teaches others how to treat you!

Today is all about what you need to shift in order to elevate and how to dress your brand and magnetize your clients with your style! Is it time to show up differently to your customers  and step into the life you want to live?

I can’t wait to deep-dive into releasing things that may be keeping you small so you can rise into a higher vibration and your next level!

Join me on Thrive by Design for podcast episode 440!

Here are the resources mentioned in the show:

Chellie’s Instagram

Chellie’s Website 

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

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Oct 17, 2023

Do you know how to protect yourself when using AI (and how to protect your work from others using AI)?

In the latest episode of the Thrive by Design Podcast, I chat with my good friend Lisa Fraley, a legal coach. She talks about how to steer clear of the plagiarism, stealing, and copyright and trademark infringement accusations that are happening around AI and tools such as ChatGPT right now.

She gives crucial, need-to-know tips on protecting yourself and your business!

We talk about:

  • How to protect yourself from getting sued. 

  • How to protect your own work from others trying to take ownership of it.

  • The key to ethically creating content on AI.

  • More tips to keep you from being sued or having your work stolen.

Don’t put off watching today’s episode because protecting yourself from getting sued isn’t something you want to put off learning about, trust me! None of us want to unknowingly plagiarize something, borrow someone’s copyright, or use a trademark that we’re not supposed to and as a result risk getting sued! 

Learn the steps you should be taking right now to stay safe and be smart when selling jewelry and other products online!

Join me on Thrive by Design for podcast episode 439!

 

Here are the resources mentioned in the show:

Lisa Fraley’s Website

Lisa Fraley’s Instagram 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Oct 11, 2023

Want to use amazing branded photographs to take your business to the next level, regardless of where you’re at?

In the latest episode of the Thrive by Design Podcast, I chat with Auguste Chocianaite - a wildly successful jewelry brand photographer who shares how to start attracting higher-paying customers with amazing branded photography!

The best part? She gives step-by-step easy tips on how to do beautiful jewelry photography yourself and save money! 

We talk about:

  • The key components of every jewelry photograph to make it sell.  

  • Photography red flags that chase away customers!

  • One of her secrets to increasing sales conversions by 34%! 

  • More easy tips to make your branding pop!

Today’s episode is huge because if the images you’re taking of your jewelry don’t have a branding backbone, you can’t create photographs that sell your jewelry to your clients. 

I’m so excited for you to soak up game-changing wisdom and techniques for taking your jewelry business to the six or seven-figure route!

Join me on Thrive by Design for podcast episode 438!

Here are the resources mentioned in the show:

Free Strategy Audit

Auguste’s Smartphone Jewelry Photography Bootcamp

Auguste Chocianaite’s Website

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

 

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Oct 5, 2023

Join us in this episode of Thrive by Design as we dive into the inspiring journey of Jennifer Carey, a fourth-generation jewelry maker and valued member of the Flourish & Thrive community.

Jennifer and her husband used to craft beautiful jewelry pieces from their garage, hustling day and night to meet demand. But the handmade jewelry grind took its toll, leading to unexpected challenges when Jen fell ill, and they had to close shop. The good news? This story has a happy twist!

Jennifer is now part of Riyalto, where she helps jewelry designers tap into the manufacturing powerhouses used by industry giants like Tiffany and David Yurman. With Riyalto, smaller brands and makers benefit from lower pricing and minimums, opening new doors for their creativity.

We'll explore why it's so tough for designers to let go of the manufacturing process and how Riyalto bridges the gap. When you're handcrafting everything, time becomes a limitation, and it's challenging to find help that fits your needs. That's where Riyalto comes in as your jewelry-making ally.

Think of Riyalto as your jewelry manufacturing matchmaker. Jennifer, with her background in the jewelry business, understands the struggles faced by smaller brands that don't require massive quantities. The common misconception that you need a huge order volume is shattered with Riyalto's help.

Their technology-driven platform provides transparency throughout the manufacturing process, so you're never left in the dark. When you partner with Riyalto, you gain a dedicated team, complete with an account manager or jewelry professional. They handle all communication with CAD designers, merchandisers, and buyers, ensuring your project's success.

Don't let time or skill constraints hold you back from reaching new heights in your jewelry business. This episode is a must-listen if you're hungry for growth. You don't have to navigate the journey alone – tune in now and explore how Riyalto can empower your creative vision!

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Sep 28, 2023

Discover the hidden potential of Instagram SEO! Join us for episode 436 of the Thrive by Design podcast as we dive into the world of SEO, shedding light on its transformative role in expanding your reach and growing your audience, particularly on Instagram.

Explore the uncharted territory of Instagram SEO, where we unravel its significance in boosting visibility and discoverability through the platform's search bar. It's not just about Google anymore. Instagram SEO's ranking factors, including relevance, user activity, and search results, are paramount for engagement and growth.

In this eye-opening episode you’ll discover how to enhance your discoverability on Instagram, harness Instagram's advanced settings for SEO and tap into the art of crafting winning captions to captivate your audienc

When you invest time in researching keywords and devising an SEO-focused content strategy, your audience, email list, and sales will skyrocket! 

Tune in to podcast episode 436 today to learn how to leverage the power of SEO and elevate your jewelry company's visibility on Instagram.

Your journey to social media success starts now!

Here are the resources mentioned in the show:

Apply for Laying the Foundation

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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  3. Share your favorite insights and inspirations

 

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xo, Tracy Matthews

 

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Sep 26, 2023

Join us for an inspiring podcast episode with Stephanie Howell, the founder of S Howell Studios. Stephanie's jewelry creations are inspired by the beauty of the natural world, encouraging us to find wonder in life's simplest moments.

Stephanie's journey into jewelry-making began in college, and her love for the craft eventually led her to launch her own jewelry business. Today, she shares her story of how she used the knowledge gained from Flourish & Thrive Academy's Laying the Foundation program and the Thrive by Design podcast to secure the prestigious Halstead Grant, even after her third attempt.

Discover how Stephanie's pursuit of success in her jewelry business led her to seek out valuable resources like the Thrive by Design podcast and Laying the Foundation. She learned the importance of structuring her business to align with her life goals, including achieving a balance between financial freedom and time.

Stephanie's journey to winning the Halstead Grant spanned three attempts, with each round teaching her valuable lessons. She used feedback from Halstead to make improvements and ultimately secured the grant in 2023. The key to her success came from everything she learned in Laying the Foundation, coupled with guidance from mentors and peers.

Stephanie emphasizes that Laying the Foundation played a crucial role in her journey, helping her identify her ideal client, craft a brand story, and develop a strategic approach to her business. Without this foundation, she likens her business to a house without a solid structure.

As a parting word of advice, Stephanie encourages fellow designers to invest in their education, stay organized, and not let financial concerns hold them back from pursuing their dreams. She believes that the knowledge gained from programs like Laying the Foundation is an invaluable investment that pays off quickly.

Stephanie Howell's journey from a jewelry enthusiast to a Halstead Grant winner is a testament to the power of education, determination, and a solid foundation. Her success story serves as an inspiring reminder that with the right knowledge and support, any dream is within reach. Tune in to this episode for more insights and inspiration.

 

Here are the resources mentioned in the show:

Follow Stephanie on Instagram!

Apply for Laying the Foundation

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

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xo, Tracy Matthews

 

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Sep 21, 2023

Do you want to create a legacy brand that magnetizes dream clients and touches lives all over the world?

In the latest episode of the Thrive by Design Podcast, I chat with Kristine Jenson, a very special jewelry business owner, who shares her powerful story. Her breathtaking brand celebrates nature’s beauty, shares the legacy of her beloved niece, and impacts people around the world. 

Today’s episode is about creating a brand with impact and a legacy for something or someone that matters for your brand. 

We talk about:

  • How to make a cohesive brand that booms.

  • How stopping trying to please everyone will work wonders.

  • How she sold 90 pieces of jewelry in a few hours.

  • More tips about how to quantum-leap your growth, like her!

Kristine shares tips on how she got her dream customers to start buying a lot more from her, increased her return customer rate by 76%, and so much more!

If you want to build a captivating brand that ignites other lives and spreads a message with purpose, don’t miss this episode!

 

Tune in now to Thrive by Design for podcast episode 434!

 

Here are the resources mentioned in the show:

Devon’s Legacy

Checkout Kristine’s Website

Follow Jenson Natural Jewelry on Instagram

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

Laying The Foundation

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

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xo, Tracy Matthews

 

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Sep 19, 2023

Is burnout keeping you from success, joy, and fulfillment?

In the latest episode of the Thrive by Design Podcast, I chat with Rickson Sharkey - a seasoned and talented jewelry designer who shares about how she went from stuck in burnout to flourishing and thriving more than ever - financially, mentally, and personally. 

Her tips about getting back into a space of bliss and alignment are absolute gold. 

We talk about:

  • How to find joy in your business again, because then the real magic happens. 

  • What you need to release in order to move forward with momentum.

  • How she sparked the magic that led to her first 5-figure sale.

  • More tips about how to not build your business the hard way!

You’ll learn something we all need to hear - how to propel yourself past a really difficult time and step out of your own way so you can create a business and life you’re in love with. 

I know this episode will provide you with more clarity about what you really need to do to reignite your spark and run towards your dreams at full force! 

 

Join me on Thrive by Design for podcast episode 433!

 

Here are the resources mentioned in the show:

Follow Rickson on Instagram 

Checkout Rickson’s Website

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

Laying The Foundation

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

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  3. Share your favorite insights and inspirations

 

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xo, Tracy Matthews

 

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Sep 14, 2023

In the latest episode of the Thrive by Design Podcast, I chat about stepping up and stepping out in your jewelry business. It’s time to gain beautiful momentum and play big this holiday season. 

Today’s episode is gold because I dive into amazing takeaways from a powerhouse women’s event that I recently went to. It’s time to stop excuses and self-sabotage and start expanding your audience, getting more visibility, and growing your sales. 

We’ll chat about:

  • How to stop hiding behind your business.

  • Becoming aware if your actions are taking you towards your goal (or away from).

  • How “nos” are your superpower to become unstoppable.

  • More transformative tips to play a bigger game (than ever before).

I’m thrilled to share incredible tips, tools, and my own realizations from brilliant speakers dedicated to helping you step up and play it big instead of play it safe.

What to learn more about my biggest takeaways that I’m implementing in my own business? 

Listen to Thrive by Design podcast episode 432 now!

 

Here are the resources mentioned in the show:

Double Your Audience Bootcamp

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Sep 7, 2023

With the holidays right around the corner, it’s vital to understand how to help more of your dream clients find you. Here’s 7 different ways to increase your visibility and attract a bigger audience. 

So if you want to magnetize more people to your brand, make sure that you don’t miss today’s episode! We dive into getting your business more visible and becoming even more profitable.

These are the tip of the iceberg of juicy tips that we touch on. Start implementing them as soon as possible!  

We discussed:

  • How to Be Savvy With Your Social Media Learn how to get even more of your content in front of people and create a stronger community of dream followers.

  • How to Create Wildly Effective Brand to Brand Collaborations Understand the different powerful partnerships you can form that will keep giving. 

  • How to Get Media and Publicity Get your brand more visibility and validity in the eyes of your perfect customers.

  • Four More Specific Strategies Get in front of more people and gain traction - right now. 

Want all the juicy deets? Tune into Thrive by Design podcast episode 430 now!

Here are the resources mentioned in the show:

 Double Your Audience Bootcamp

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  1. Select “Ratings and Reviews” and “Write a Review”

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews



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Aug 31, 2023

What do you do when traditional grassroots marketing isn’t working because no one in your circle can afford your high end jewelry?

If you need straightforward tips to find customers who both desire and can afford your high end products, today’s episode of Thrive by Design is for you! Learn who to get your products in front of and how. 

You’ll meet Yuna - an artist with a very expensive and beautiful line of jewelry. Her relatable question is the focus of today’s episode. We look at exactly how and where she can find people who can afford her high end pieces. 

We discussed…

  • Get in front of people with money and discover how to open new doors and create opportunities for yourself.

  • Do market research on your competitors so you can hone in on exactly who is looking for what you offer.

  • Find opportunities to host trunk shows and popups at the right events and in front of the right audience. Stop wasting your time on tactics that don’t work.

  • And so much more!

Ready to seriously change the way you approach marketing your high end products by focusing only on what works? Tune into Thrive by Design podcast episode #429 now!

 

Here are the resources mentioned in the show:

Laying The Foundation

Desiredbrandeffect.com/chapterone

Buy My Book: The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Aug 24, 2023

In my “ Supercharge Your Sales Challenge: Ask Me Anything” session, Emmy, an artist and business owner, asked this question because she started out by making clay, but then evolved into making jewelry and other gifting products.

She raises such a great point for business owners with multiple collections – one that can often cause overwhelm and confusion. Do you need a dream client for each category, or are you targeting the same person?

In the latest episode of the Thrive by Design Podcast, we delve into whether or not you have more than one dream client if you have more than one offering. 

We’ll chat about how to:

  • Know if you have only one dream client or need to market to many. 

  • Be cautious about overdoing it with your offerings.

  • Avoid overcomplicating different avatars.

  • More juicy tips on how to market multiple products to your dream client/clients!

You’ll meet Emmy - an ambitious jewelry maker who expanded and diversified her business to include multiple collections. Her compelling question about how many dream clients her assorted offerings should have is an essential one to analyze. 

Want the full scoop? Tune into Thrive by Design podcast episode 428 now!

 

Here are the resources mentioned in the show:

Follow Emy Oikawa on Instagram!

Get Chapter One of The Desired Brand Effect Book

 

Here are the resources mentioned in the show:

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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Aug 17, 2023

Ever wonder how to market to different client avatars without the overwhelm? You're not alone. Join me today on this episode of Thrive by Design as we unravel strategies to effectively market to two distinct audiences under one brand and website.

You’ll meet Angeli Yara, a talented jewelry maker juggling her stunning creations and jewelry-making classes. Her question about catering to diverse audiences sparked this episode's golden insights, applicable to any jewelry brand with multiple target groups.

We discussed…

  • How to Segment Your Email List Like a Pro Discover the power of tailored content by creating separate email lists for each audience. We'll talk about the importance of list segmentation, making every customer feel uniquely valued.

  • How to Craft Your Website with Precision Why it is essential to design dedicated sections for each audience and create crystal-clear subpages. Learn how clarity elevates the user experience, guiding visitors seamlessly to their desired destinations.

  • How to Show Up on Instagram with Brilliance Master the art of dual profiles—one for each audience. My strategy involves creating content that resonates with both audiences and savvy cross-promotion. Build strong connections and remember clarity trumps confusion.

  • How to Prioritize User Experience Invest in a pro designer with experience in personal branding. They'll ensure your website effortlessly showcases your offerings and captures your brand essence.

  • And so much more!!

Want the full scoop? Tune into Thrive by Design podcast episode 427 now!

Here are the resources mentioned in the show:

Follow Angeli Yara on Instagram! 

Get Chapter One of The Desired Brand Effect Book

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform 

  1. Select “Ratings and Reviews” and “Write a Review”

  1. Share your favorite insights and inspirations

 If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

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