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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: April, 2022
Apr 26, 2022

Whether you’re a total newbie or in a place where you’re trying to grow, you’ll love this episode of the Thrive by Design Podcast. I walk you through 9 things I wish I would have known in the beginning stages of my jewelry company. So whether you’re starting a business, you’ve been at this for a while, I hope you find some value in these tips. Whether you’ve had a jewelry business for years or you’re just starting your company.

You’ll discover:

  • Why most creative business owners set them up for failure from the start
  • How to put in the right kind of energy at start up that frees up your time later on
  • The ONE thing that will help you overcome price resistance and bargain shoppers

Listen to the full episode for this and more. As promised, here are the resources mentioned in the show.

Here are the resources mentioned in the show:

Laying the Foundation 👉 Laying The Foundation

Join our FREE 👉 Jewelry Brand Makeover Bootcamp

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Facebook

Follow Tracy Matthews on Tik Tok!

Laying The Foundation

Momentum Program

Free Strategy Audit

Jewelry Brand Makeover Bootcamp

Masterclass: An Inside Look at a 7 Figure Jewelry Brand

More Resources for Jewelry Designers 



YouTube:

youtube.com/user/FandTAcademy

Apr 26, 2022

Etsy is a very competitive marketplace for jewelry designers, but they have been on the receiving end of a backlash from sellers as they implement higher fees. Is there a way for sellers to use this price hike to their advantage? Listen to this episode to know the thoughts of Flourish & Thrive Chief Visionary Officer on this controversial event.   Here are the resources mentioned in the show:

 

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/


Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

Apr 19, 2022

Challenges business owners whose sales have plateaued or worse, have decline to reflect and evaluate. By asking themselves these key questions, business owners can pinpoint areas where they need to improve and make the necessary changes to see results. Listen to the full episode to find out the most important ingredient in one’s success.

 

Here are the resources mentioned in the show:

 

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

Apr 12, 2022

In today's episode, we're talking about how to stay focused on our goals when our world is disrupted by an economic downturn. The massive inflation affects our business in so many ways like the fuel price hike which has a domino effect on shipment, cost of raw materials, plane flights, and many more. But we don't have to sink further into the rabbit hole. Listen to the full episode to learn how to overcome today's chaotic world with a positive attitude, strong focus, and strategic planning.

 

Here are the resources mentioned in the show:

 

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

Apr 5, 2022

Copywriting is a powerful tool that can help independent jewelry designers make sales from their websites. You can create headlines that stand out, capture attention and sell products at one glance. But not all business owners are skilled copywriters— and they don’t have to be. Today’s guest, Reese Spykerman shares the formula for attention-grabbing headlines that will stop your audience from scrolling and convert them into excited buyers.

Here are the resources mentioned in the show:

 

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

 

Thrive By Design Podcast EP #275 How to Improve Your Website Conversions with Reese Spykerman 👉 https://www.flourishthriveacademy.com/how-to-improve-your-website-conversions/

 

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

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