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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: May, 2023
May 25, 2023

Creating a Clear Vision for the Future of Your Jewelry Business

Do you have a clear vision for your business? If not, it's time to shift your focus from just making and selling to strategic planning.

A clear vision improves communication with your audience, motivates your team, and fuels your business's growth. 

The first step to creating your vision is to get clear about what you desire from life and business, including your goals, personal aspirations, spirituality, and finances. This transformative process aligns your beliefs, motivates you, and sets you up for success.

In Podcast Episode 410, I'll guide you through an exercise to create a powerful vision for your business…

  • What are your Business Goals? Consider company culture, support systems, impact on the world, customer base, revenue, and profitability.

  • What are your Personal Goals? Think about health, relationships, social life, vacations, and lifestyle. 

  • Is Spirituality a Priority? Incorporate mindfulness practices like journaling, meditation, breathwork, and stress management. 

  • How are your Finances? Consider your income, savings, profit margins, and investment opportunities that will help your money grow.

  • And much more…

This episode is incredibly eye-opening for identifying where you might be stuck, whether you’ve hit a business plateau, and how to move past it to have the business you’ve always dreamed of.

Here are the resources mentioned in the show:

Book a Discovery Call to learn about our Momentum Program

Book: Vivid Vision by Cameron Herold

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

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May 18, 2023

One of the biggest mistakes I see a lot of jewelry business owners make, and business owners in general, is not taking the time to plan and document a vision of what they're trying to create. 

 

Without a vision, plan, or roadmap, it’s nearly impossible to get where you’re going and achieve those big goals that lead to success.

 

Regardless of your business vision, whether it’s scaling to a thriving multiple 7 figure company, growing a 100K per year business, or simply building something that supports you and your family and pays you well, you must apply 3 crucial steps to achieve your vision. 

 

In Podcast Episode 409, I’ll reveal the 3 crucial steps every jewelry business owner needs to scale, including…

 

💎Why having a vision supported by proper planning is crucial to scaling your jewelry business

💎How deciding what’s important to you helps you grow, scale, and remain profitable

💎Why systems, tools, and automation are necessary to create more efficiency

💎What things to systematize for maximum impact and profitability

💎When and what positions to outsource or hire for to support your vision

 

Here are the resources mentioned in the show:

 

 💍An Inside Look at a 7-Figure Jewelry Brand Masterclass: https://www.flourishthriveacademy.com/7-figure-jewelry-brand-eg/

💍Book a Discovery Call to learn about our Momentum Program: https://www.flourishthriveacademy.com/discoverycall/

💍Book: Vivid Vision by Cameron Herold: https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877X

💍The Ultimate Social Media + Marketing VA Hiring Template:   https://www.flourishthriveacademy.com/jewelry-business-hiring-template/

 

Find us on your favorite social channels:

 

Follow on Instagram: https://instagram.com/tracymatthewsny

Follow Tracy on Instagram: https://instagram.com/Flourish_Thrive

Follow us on Tik Tok: https://www.tiktok.com/@flourish_thrive

Follow Tracy on Tik Tok: https://www.tiktok.com/@tracymatthewsny

Follow us on Facebook: https://www.facebook.com/FlourishThriveAcademy

May 16, 2023

If you’ve hit a growth plateau in your business, there’s a good chance it’s time to hire your second in command. I’ve seen designers in our Flourish and Thrive community experience these plateaus, which keeps them from moving forward.

They know they “should” be hiring, but they put it off because they’re unsure how to hire a great team member or which activities to let a number two take ownership of.

This is a common stumbling block which is why I’m so excited to have Carla Garro and Sam Wunschell of Lita Seaglass on the Thrive by Design podcast. They generously shared how working as a team has helped the company double in size and revenue. 

In Podcast EP#408, we go in-depth about hiring the right team for growth…

  • Making sure that you know your strengths so that you can hire people who complement you 

  • Hiring a second in command who is the polar opposite of the creative visionary

  • Keeping an open mind about what you want and how you like to communicate to find the right person for each role 

  • Training your team to self-direct and to feel confident in making decisions without worrying about making mistakes

  • And so much more…

 

Here are the resources mentioned in the show:

The Ultimate Marketing and Social Media VA Hiring Template for Jewelry Business Owners

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

Xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

May 11, 2023

There was a time when I was happy to stick my head in the sand when it came to business finances, P&L statements, and balance sheets. 

That didn’t bode well for me as I eventually declared bankruptcy for my first business.

While I wouldn’t wish my experience on anyone, I did learn (the hard way) the importance of looking at and understanding my numbers.

That’s why I’m so excited to have Melissa Houston on the Thrive by Design podcast today. Melissa is one of our Momentum coaches, the founder of She Means Profit, and the author of the new book Cash Confident. She teaches business owners how to ditch all of their money stories to become cash confident and grow a profitable business.

In Podcast EP#407: How to Feel Cash Confident in Your Jewelry Business Melissa shares her 5-Step Financial Framework for a Profitable Business and also…

  • How our money stories are emotionally charged

  • Why the fear of money is deeply rooted but also irrational

  • How to run your business profitably by understanding your financial statements

  • Why monthly and yearly planning is so important

  • The smartest way to invest in your business

  • And much more!

Here are the resources mentioned in the show:

The Ultimate Marketing + Social Media VA Hiring Template for Jewelry Business Owners

Grab a Copy of Melissa’s book: Cash Confident, including her bonus workbook

Book a Discovery Call to learn about our Momentum Program, where you’ll get insights from other coaching experts like Melissa. 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

Xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

May 4, 2023

In the beginning, when you're building a business on a shoestring, you’re probably doing everything yourself. 

But as your business grows, it can get overwhelming to continue doing all the things.

So, how will you know when it’s time to hire? 

  • You’ll experience a profit or growth plateau. 

  • Your business might start backsliding. 

  • You start to suffer from the side effects of burnout. 

I’ve seen this happen typically around the 150k to 200k revenue mark with jewelry designers that have been successful so far. Their collections are selling well, they’re getting good quality website traffic, and they’re crushing it in business.

But they’re overwhelmed and stressed.

Whether you’re ready to hire a virtual assistant, an operations manager, or someone to help with production or shipping, Podcast EP#406: 9 Step Process for Hiring an Awesome Team Member will give you so much clarity like… 

  • How to define that role and what needs to be delegated

  • Determining the low-leverage tasks outside of your zone of genius

  • Understanding what things only you can (and should) be doing

  • How to write a job description and vet top talent

  • Onboarding and training your new team member

  • And so much more…

 

Here are the resources mentioned in the show:

The Ultimate Marketing + Social Media VA Hiring Template for Jewelry Business Owners

Book a Discovery Call to learn about our Momentum Program, where we'll teach the whole hiring process. 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

May 3, 2023

How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM

What got you here is not going to get you there. 

Even when you’ve had success in your business, you’ll need to adapt your strategy to get you to the next level. Growth requires plenty of introspection and getting out of the weeds to hire top talent and lead your team.

Step into the role of leader and break through that glass ceiling.

When you accept that you cannot possibly continue to do everything yourself and you begin to put top-level talent into support positions within your company, that’s when true growth starts to happen. 

It’s more than a mindset shift too… 

Getting your SOPs in order, knowing your KPIs, setting and tracking goals, and leading your team to understand and support your vision is the key to growth and the ability to scale.

In EP#405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM, I talk about…

  • What it actually takes to grow from $100,000 to $500,000 and beyond

  • When it’s time to start hiring and what positions to hire for

  • Building a team that’s aligned with your vision

  • How the growth of your company depends on you as a leader

  • Why accountability among leadership and your team is so critical

  • Plus, a vulnerable personal story…

Here are the resources mentioned in the show:

Do you need support in growing your business?

Book a Discovery Call, and let’s chat about how we can help you grow your business via our programs or coaching packages.

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform 

  1. Select “Ratings and Reviews” and “Write a Review” 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram 

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

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