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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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EP410: Creating a Clear Vision for the Future of Your Jewelry Business 0
May 25, 2023

Creating a Clear Vision for the Future of Your Jewelry Business

Do you have a clear vision for your business? If not, it's time to shift your focus from just making and selling to strategic planning.

A clear vision improves communication with your audience, motivates your team, and fuels your business's growth. 

The first step to creating your vision is to get clear about what you desire from life and business, including your goals, personal aspirations, spirituality, and finances. This transformative process aligns your beliefs, motivates you, and sets you up for success.

In Podcast Episode 410, I'll guide you through an exercise to create a powerful vision for your business…

  • What are your Business Goals? Consider company culture, support systems, impact on the world, customer base, revenue, and profitability.

  • What are your Personal Goals? Think about health, relationships, social life, vacations, and lifestyle. 

  • Is Spirituality a Priority? Incorporate mindfulness practices like journaling, meditation, breathwork, and stress management. 

  • How are your Finances? Consider your income, savings, profit margins, and investment opportunities that will help your money grow.

  • And much more…

This episode is incredibly eye-opening for identifying where you might be stuck, whether you’ve hit a business plateau, and how to move past it to have the business you’ve always dreamed of.

Here are the resources mentioned in the show:

Book a Discovery Call to learn about our Momentum Program

Book: Vivid Vision by Cameron Herold

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

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