Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

EP422: She’s on Track to Triple Her Sales This Year – Here’s How She Did It! with Erin Kandoll 0

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Jul 25, 2023

Have you ever felt like you hit rock bottom with your jewelry business, questioning whether your passion for creating beautiful pieces is destined to remain just an expensive hobby? On today’s episode of Thrive by Design, You’ll meet Erin Kandoll of Twisted Ginger Jewelry, who has a story that proves success often blooms from the darkest moments.

In this special episode, we dive deep into Erin's incredible journey – from selling all her tools and supplies to reigniting her passion and becoming a thriving jewelry entrepreneur, on track to triple her sales this year!

Erin's path to healing and solace started after a deeply traumatic event, where she found refuge in the gentle glow of silver and the dance of a torch. Over the past ten years, she's honed her craft as a self-taught silversmith, pouring her heart into this captivating art form.

But it was the moment she discovered the Thrive by Design Podcast that everything changed. Listening to our episodes ignited a spark within her, and she knew it was time to figure it out and turn her craft into a thriving business.

Joining Flourish & Thrive Academy for the Jewelry Brand Makeover Bootcamp and Laying the Foundation was the turning point for Erin. With newfound knowledge and guidance, she embarked on a journey to establish a legitimate online presence and build her brand.

The transformation didn't end there! Erin's journey continued with Flourish & Thrive Academy's Train Your Customer to Buy Online 12-week Accelerator (TYC). Little did she know that this decision would skyrocket her sales, and her success took off like a tumbleweed, going faster than she could keep up!

In Episode 422, Erin shares some remarkable milestones with us, from creating her website and securing wholesale orders to surpassing her entire previous year's online sales in just three months – and that's just the beginning!

Building a solid foundation for her business, Erin is now gearing up to triple her sales this year! With a new studio on the horizon and a passion that fuels her drive, she's unstoppable.

So, if you've ever felt like giving up on your jewelry dreams, listen to Episode 422 and let Erin's journey inspire you to turn your passion into a thriving business. Your dreams are within reach – embrace the journey, and let the magic unfold!

Here are the resources mentioned in the show:

Follow Erin Kandoll on Instagram!

Twisted Ginger Jewelry

Buy My Book: The Desired Brand Effect

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xo, Tracy Matthews

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EP421: The Power of Intention + Massive Action Helped This Jewelry Designer Sell $17K in Just 3 Days Rael Cohen 0

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Jul 20, 2023

Ever wondered if it's truly possible to manifest your dream business and create the life you've always desired? Well, get ready for some mind-blowing inspiration because I have fantastic news for you - it's ABSOLUTELY within your reach!

In this episode of the Thrive by Design podcast, I had the pleasure of chatting with the incredible Rael Cohen of Rael Cohen Jewelry. Not only is she a jewelry genius, but she's also a graduate of our TYC program.

Rael is living proof of the power of mindset and manifestation practices. With her unwavering belief in these practices, she has achieved nothing short of extraordinary results.

Rael put her manifestation practice into action by following the strategies we teach in TYC. And as a result, she manifested an event with over 12,000 dream clients in attendance, resulting in a jaw-dropping $17,000 in just three days!

But Rael's journey is far from over. She's on an unstoppable mission to grow her jewelry business to multiple 6 figures. With plans to move to Sante Fe, hire an amazing team, and create a fulfilling life for herself, she's well on her way to achieving her dreams.

If you’re ready to manifest your dream business and create a life beyond your wildest dreams? Tune into episode 421 and discover how Rael…

Aligned her energy to attract the right opportunities and customers
Manifested her best in-person show and sold $17,000 in three days
Added over 100 people to her email list
Found comfort and support in our incredible community to make big things happen in her business and her life

Tune in now, and unleash your true potential!

Here are the resources mentioned in the show:

Follow Rael Cohen on Instagram!

Rael Cohen Jewelry

Supercharge Your Online Sales Challenge

Train Your Customers (TYC)

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP420: 5 Ways to Increase Instagram Engagement Without Running Ads 0

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Jul 18, 2023

Unlock the secrets to a thriving online jewelry business on the Thrive by Design Podcast! Join host Tracy Matthews in Episode 420 as she shares how to maximize engagement on Instagram without spending a dime.

Discover 5 killer strategies to turn your Instagram scrollers into raving fans and loyal customers. From leveraging Instagram Stories to engaging with ideal profiles, Tracy's golden tips will have your Instagram presence sizzling like never before.

We've seen quite the rollercoaster ride over the past couple of years. The pandemic brought a digital revolution, with more and more businesses shifting their focus online. But finally, people are back to in-person shows and festivals, which is amazing.

But here's the thing - if you're someone who's looking to create a thriving, leveraged business model that doesn't necessarily tie you to a physical location, then paying attention to your online sales is an absolute must!

Don't miss out on this tailor-made episode to supercharge your online presence and make the most of Instagram without running ads. Tune in now for your path to success!

Here are the resources mentioned in the show:

Join the Supercharge Your Online Sales 3 Day Challenge

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Select “Ratings and Reviews” and “Write a Review”

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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP419: New Social App Update: Instagram's Threads App 0

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Jul 13, 2023

Threads is all the buzz lately! 100 million new users join in just the first week, which is crazy!

You have to ask yourself (because who really needs yet another social media platform):

Is it worth your time?
Is it just another time suck?
How can you leverage it for your business?

The jury is still out, but for now, I’d say give it a try and just have fun experimenting.

Will Threads replace Twitter?

Or will it go the way of Clubhouse? Remember during the pandemic lockdown, when Clubhouse was everyone’s favorite shiny new toy? We were all isolated and stuck at home, so what else was there to do? But nowadays, is anyone even still using it? Not me.

I’m still experimenting and playing around with Threads to decide for myself how it might fit into an overall marketing strategy. What I’ve sensed so far is that it's not political or journalistic (like Twitter). It's actually more like the early days of Facebook when you’d post a random status.

Why Join Threads Now?

If you're thinking about joining the Threads app and want to grow a big following, it’s best to jump on now before it gets overcrowded. I've been posting on both of my accounts daily (tracymatthewsny and flourish_thrive), just one or two things here and there, trying to get a feel for the app and how I might leverage it going forward.

Listen to Episode 419 and decide for yourself!

For now, the jury is still out as to whether Threads is a game-changer when it comes to promoting your jewelry business and connecting with your audience.

Meanwhile, I hope you enjoy this lighthearted episode and then just experiment, play and have fun!

Click here to review the show on Apple podcast or your favorite platform
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xo, Tracy Matthews

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EP 418: You're Perfectly Flawesome with Kristina Mand-Lahkiani 0

Xo, Tracy

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Jul 11, 2023

In the latest episode of the Thrive by Design podcast, I had an inspiring conversation with Kristina Mand-Lahkiani, author of the empowering book, Becoming Flawesome.

Kristina is also the co-founder of Mindvalley, the renowned personal development platform. Together, we explored the path to self-love and how it can transform your life.

How we learn to be self-critical

From a very young age, we are told that to succeed, we have to work on our weaknesses and mistakes. Kristina shared an example of what she calls the red marker technique, which goes like this…

You write an essay, and your teacher takes a red marker and points out all of your mistakes, gives it back to you, and says, ‘Work on your mistakes, then you'll be a success.’

This is a common paradigm in society, that reinforces our pattern of always looking for what’s wrong and then trying to fix it. But there’s another, less popular paradigm called the green marker technique.

In this scenario, the teacher takes your essay and highlights everything you did really well, gives it back to you, and says, ‘Work on your strengths, and that's how you will succeed.’ Our society typically doesn’t work this way, but imagine if it did.

Reinforcing Our Beliefs

There is scientific evidence that if you believe in something, you're going to notice the evidence of that belief. The reticular activating system in your brain filters out the stimuli because you can't register everything. So instead, you notice what you focus on. And that's how our beliefs get reinforced.

In addition to learning how to be self-aware, Kristina talks about:

The impact of our beliefs and how they shape our reality
The importance of self-awareness and its role in personal growth
The dark side of personal development
The key skills for self-love: honesty, kindness, and courage
The dangers of narcissism and spiritual bypassing
And so much more!

If you’re like many artists and jewelry designers and you struggle with self-criticism, today’s episode is a must-listen. I guarantee you'll find it relatable and inspiring.

Embrace your flawsome self and dive into the powerful conversation about self-love. Trust me, you're going to love it!

Here are the resources mentioned in the show:

Becoming Flawesome Book

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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