What would life be like if 80% of your customers came back to buy from your website again… and again… and again?
It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it.
Here’s a sneak peek of what we cover:
Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection
4 key strategies Chelsea uses to build a thriving community around her brand that keep people coming back
Chelsea’s best advice for fixing your customer return rate (hint: it’s not offering discounts!). This is a huge deal if you find selling in person really easy but haven’t figured out how to make that come across online yet
Opening up the communication channels with new customers and how to train people to talk to you and connect with your brand and that you care about their input (which also boosts your brand with the internet gods)
How Chelsea sells out collections by designing for specific customers from her loyal fan base (and how you can become super confident doing the same by nailing down a few key parts of your brand)
This episode is a must-listen – it’s packed with actionable strategies that could transform your business for good.
If you’re fired up thinking about doubling your return customer rate, make sure you sign up for our free Supercharge Your Online Sales Challenge.
We’re going to be challenging you to get into action and start making money in real time. It starts April 8th, so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge.
This will give you a little taste of what Chelsea and our other amazing coaches will be teaching in the Train Your Customers to Buy from You Online program, which is starting on April 23rd, 2024. Check it out at https://www.flourishthriveacademy.com/tyc/
Join us to learn the insider secrets to creating unbeatable brand loyalty and a thriving community around your jewelry business!
xo, Tracy
Here are the resources mentioned in the show:
Follow Chelsea on Instagram! - https://www.instagram.com/horsefeathersgifts/
HorseFeathers Gifts - https://horsefeathersgifts.com/
‘1000 True Fans’ by Kevin Kelly - https://kk.org/thetechnium/1000-true-fans/
Supercharge Your Online Sales Challenge - http://www.flourishthriveacademy.com/supercharge
Train Your Customers to Buy from You Online - https://www.flourishthriveacademy.com/tyc/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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xo, Tracy Matthews
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Want the best 2024 strategies to drive more traffic to your website and sell more online?
I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts).
I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics!
I talk about:
What you need to monitor constantly (so you don’t lose sales)
How to increase your conversion rate up to 30%
Using AI to enhance sales and customer service
More of the most effective ways to skyrocket sales!
Learn how to build a multi-omnichannel brand that sparks more sales and repeat customers!
Join me on Thrive by Design for podcast episode 466!
Here are the resources mentioned in the show:
Apply For Early Bird Enrollment to Train Your Customers To Buy Online
Learn More About Train Your Customers To Buy From You Online
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
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How do you life-proof, recession-proof, and algorithm-proof your jewelry business?
Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales.
If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people.
I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!
I talk about:
Driving sales to your website in your sleep
Training your customers to buy from you online
Why you need to give customers a reason to shop from you online or you’re wasting your time and energy
More strategies to ensure your business isn’t “fragile”!
I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!
Join me on Thrive by Design for podcast episode 465!
Here are the resources mentioned in the show:
Apply For Early Bird Enrollment to Train Your Customers To Buy Online
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
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Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again?
To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design!
I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity.
We talk about:
Why 72% of people buy because of packaging
Creating recognition and memorability with an unforgettable unboxing experience
Building brand awareness on a budget
More amazing tips to use your product’s packaging as a sales tool!
Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients!
Join me on Thrive by Design for podcast episode 464!
Here are the resources mentioned in the show:
Hidden Path Creative’s Website
Hidden Path Creative’s Instagram
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
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Follow @Flourish_Thrive Tik Tok
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