What do you do when traditional grassroots marketing isn’t working because no one in your circle can afford your high end jewelry?
If you need straightforward tips to find customers who both desire and can afford your high end products, today’s episode of Thrive by Design is for you! Learn who to get your products in front of and how.
You’ll meet Yuna - an artist with a very expensive and beautiful line of jewelry. Her relatable question is the focus of today’s episode. We look at exactly how and where she can find people who can afford her high end pieces.
We discussed…
Get in front of people with money and discover how to open new doors and create opportunities for yourself.
Do market research on your competitors so you can hone in on exactly who is looking for what you offer.
Find opportunities to host trunk shows and popups at the right events and in front of the right audience. Stop wasting your time on tactics that don’t work.
And so much more!
Ready to seriously change the way you approach marketing your high end products by focusing only on what works? Tune into Thrive by Design podcast episode #429 now!
Here are the resources mentioned in the show:
Desiredbrandeffect.com/chapterone
Buy My Book: The Desired Brand Effect
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xo, Tracy Matthews
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In my “ Supercharge Your Sales Challenge: Ask Me Anything” session, Emmy, an artist and business owner, asked this question because she started out by making clay, but then evolved into making jewelry and other gifting products.
She raises such a great point for business owners with multiple collections – one that can often cause overwhelm and confusion. Do you need a dream client for each category, or are you targeting the same person?
In the latest episode of the Thrive by Design Podcast, we delve into whether or not you have more than one dream client if you have more than one offering.
We’ll chat about how to:
Know if you have only one dream client or need to market to many.
Be cautious about overdoing it with your offerings.
Avoid overcomplicating different avatars.
More juicy tips on how to market multiple products to your dream client/clients!
You’ll meet Emmy - an ambitious jewelry maker who expanded and diversified her business to include multiple collections. Her compelling question about how many dream clients her assorted offerings should have is an essential one to analyze.
Want the full scoop? Tune into Thrive by Design podcast episode 428 now!
Here are the resources mentioned in the show:
Follow Emy Oikawa on Instagram!
Get Chapter One of The Desired Brand Effect Book
Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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Ever wonder how to market to different client avatars without the overwhelm? You're not alone. Join me today on this episode of Thrive by Design as we unravel strategies to effectively market to two distinct audiences under one brand and website.
You’ll meet Angeli Yara, a talented jewelry maker juggling her stunning creations and jewelry-making classes. Her question about catering to diverse audiences sparked this episode's golden insights, applicable to any jewelry brand with multiple target groups.
We discussed…
How to Segment Your Email List Like a Pro Discover the power of tailored content by creating separate email lists for each audience. We'll talk about the importance of list segmentation, making every customer feel uniquely valued.
How to Craft Your Website with Precision Why it is essential to design dedicated sections for each audience and create crystal-clear subpages. Learn how clarity elevates the user experience, guiding visitors seamlessly to their desired destinations.
How to Show Up on Instagram with Brilliance Master the art of dual profiles—one for each audience. My strategy involves creating content that resonates with both audiences and savvy cross-promotion. Build strong connections and remember clarity trumps confusion.
How to Prioritize User Experience Invest in a pro designer with experience in personal branding. They'll ensure your website effortlessly showcases your offerings and captures your brand essence.
And so much more!!
Want the full scoop? Tune into Thrive by Design podcast episode 427 now!
Here are the resources mentioned in the show:
Follow Angeli Yara on Instagram!
Get Chapter One of The Desired Brand Effect Book
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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If you've been curious about harnessing the potential of AI to enhance your connections and speed up content creation, you're in for a treat with this episode!
Join me as I sit down with Blair Kaplan Venables, the founder of Blair Kaplan Communications and the Global Resilience Project.
Back in 2008, when she was just 23 years old, Blair took a daring leap, leaving her job at Lululemon to venture into the world of entrepreneurship. During a time when social media marketing was still in its infancy, Blair saw the potential for her public relations business, paving the way for an extraordinary journey ahead.
Fast forward 15 years, and Blair continues to blaze a trail, guiding her entrepreneur clients to become thought leaders and leading experts using social media as a platform. Through her group and 1:1 coaching, she empowers them to elevate their social media skills, craft compelling stories, and establish themselves as authoritative voices in the online sphere.
As the world embraces AI, Blair recognizes its incredible power in content creation. During our conversation on episode 426 Blair shares her favorite AI tools, including Chat GPT, and provides 5 invaluable tips on effectively using AI for social media and blog content creation.
Don't miss out on this amazing episode with Blair Kaplan Venables, where she shares her expertise and experiences on how to leverage the power of AI to craft compelling content and build authentic connections with your audience!
Here are the resources mentioned in the show:
Apply for Train Your Customers to Buy Online
Follow Blair Kaplan Venables on Instagram!
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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xo, Tracy Matthews
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In Episode 425 of the Thrive by Design podcast, we have the pleasure of introducing four extraordinary jewelry designers who have achieved remarkable success within just 90 days after joining us for Train Your Customers to Buy Online 12-week sales accelerator.
You’ll meet Erin Kandoll from Twisted Ginger Jewelry, Karla Hackman from Karla Hackman Designs, Elizabeth Cline from Shop Dreamers of Dreams and Hannah Kim from By Hannah Design.
These four designers share a common goal—to achieve unprecedented growth in their online sales. They’re all part of our Flourish & Thrive community and recently graduated from the Train Your Customers to Buy Online (TYC) 12-week sales accelerator.
In this episode, we dive deep into their journeys, the challenges they faced, and the transformative impact TYC had on their lives and businesses.
Each of them will open up about what was working for them and where they needed help to take their online sales to new heights. You'll hear firsthand accounts of how TYC's unique approach helped them overcome overwhelm, stay focused, and drive remarkable results.
So, get ready to be inspired by the stories of Erin, Karla, Elizabeth, and Hannah as they share their triumphs and how they harnessed the coaching and mentorship they found in TYC to reshape their businesses.
Whether it's leveraging email and SMS lists, mastering live selling on Instagram, optimizing websites, or adopting a visionary mindset, these designers have discovered the keys to unlocking success in the jewelry industry.
Tune in now to hear their authentic and honest journeys, and witness how they turned their dreams into reality with TYC!
Here are the resources mentioned in the show:
Apply here for Train Your Customers to Buy Online
Follow Erin Kandoll on Instagram!
Follow Karla Hackman on Instagram!
Follow Elizabeth Cline on Instagram!
Follow Hannah Kim on Instagram!
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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In this captivating episode of the Thrive by Design podcast, we sit down with the brilliant jewelry designer Alex Boxall, the creative force behind Alex Kathlyn Accessories. Join us as we explore Alex's inspiring journey, from childhood creativity to building her online business and embracing newfound confidence.
Rediscovering Her Passion and Navigating Challenges
Alex's love for crafting jewelry began early in life, making friendship bracelets and wire-wrapped rings for her mom. When she launched her brand, Alexandra Kathlyn Accessories, in 2014, it was born out of necessity after facing job uncertainties in a small town with limited opportunities.
An Unintentional Hiatus
Alex dedicated herself to growing her business from 2014 to 2018, using in-person shows as her primary channel and supplementing with online sales. However, after becoming a new mom, she realized she couldn't give her best to both roles. Scaling back her business to part-time allowed her to focus on her family. Then, life threw her a curveball with the pandemic, leading to an unintentional three-year hiatus.
Elevating Her Online Business with Flourish & Thrive Academy
Determined to succeed, Alex joined Flourish & Thrive Academy's transformative program, Train Your Customers to Buy Online. This pivotal decision marked a turning point in her journey, propelling her to take bold and consistent action toward her goals.
Armed with the strategies she learned in TYC, Alex attended a two-day market, using her newfound confidence to ask people to join her VIP List. Her results were astounding:
Added 200 new email and SMS subscribers to her list
Saw a remarkable 191% increase in sales compared to the previous year
Created a compelling new offer and sold over 150 units
TYC's magic lies in its actionable approach and accountability, encouraging designers to stop procrastinating and take consistent action.
If you’re feeling inspired by Alex's journey, I promise you’re going to be even more inspired when you listen to this episode. Tune in now for insights and wisdom from an exceptional jewelry designer on her path to massive success.
Here are the resources mentioned in the show:
Alex Kathlyn Accessories Website
Join Us for Train Your Customers to Buy Online
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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