Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

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Episode 470: How to Double Your Online Sales in Half the Time 0

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Apr 23, 2024

Today’s show is all about doubling your online sales, with a few simple strategies that always work.

But before we get to that, a quick message:

If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our Train Your Customers to Buy from You Online program (TYC) is going live on April 30th.

TYC is a 12-week sales accelerator. It helps you leverage all of your sales channels and build your revenue by pulling on different aspects of how you sell.

If you feel burned out and exhausted from spending every weekend doing shows instead of being with your family, you’re in the right place.

Earlybird applications have already closed, but there’s still time to join if you are truly ready to take your business to the next level — click here to find out more.

Now, back to the episode:

Can jewelry designers really double their biz online in just a few months? Yes, and I’m not talking about church change. I’m talking about real growth.

One student, who will remin nameless, said this after she learned these strategies in one of our programs:

“I could kick myself because I wasn’t collecting email addresses or following up with people after shows, and now I’m going to do $8500 this month from just those basic strategies you taught me.”

If you’re focused on being of service, you can get amazing results with the sales strategies we cover today:

Two slam-dunk strategies for increasing average order value on your website if you’re selling on a platform like Shopify (and the apps you can use to set them up automatically)

One thing you can do to significantly increase the sales coming in from in-person shows (it’s highly personalized and you can customize it in a bunch of creative ways)

How to invite people to buy from you again when they come to you via social media (hint: it works so well because it comes from a place of mindfulness and intention)

I also cover why this strategy works with retail customers and your wholesale accounts, as well as the email sequences that will get people to take more action after placing an order with you, finishing abandoned orders and coming back to buy after a long time away.

This episode is packed with practical, hands-on strategies that can start growing your business today. It’s only 27 minutes, too, so you can listen to it on your lunch break and be underway with at least one of these ideas by dinner.

Listen to episode #470 of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time.

Here are the resources mentioned in the show:

Train Your Customers to Buy from You Online program

How One Jewelry Designer Grew Her Sales by 526% and Consistently Sells Out Her Collections

Episode #467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less with Chelsea Farmer

Episode #468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days) with Alex Boxall

Episode #396: How Live Selling Transformed Her Online Jewelry Sales

Laying the Foundation

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xo, Tracy Matthews

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Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It! 0

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Apr 16, 2024

Is your jewelry business really just an expensive hobby right now?

If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you.

Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family.

She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program.

She started seeing results so fast that she progressed into the Train Your Customers to Buy from You Online program (which, by the way, is reopening on April 30th), and 18 months later, her business was on track to do triple the revenue she’d had the year before.

In this incredible episode, Erin shares:

The one simple step she implemented as soon as the program started that kickstarted her new sales journey
The insane sales number that got her super psyched for the next chapter of her jewelry business (and to join TYC)
How Erin prices her jewelry (and why she can charge over four figures for a single piece these days)
The key foundational issues that artists run into when they start building their business… that leave them feeling like they’re always broke (and how you can overcome them)

We also talk about the fun intro challenge we give TYC students to make back the cost of the program in the first week, the trait Tracy believes is the true key to success in running a jewelry business (hint: it’s not talent!), and how Erin’s self-worth has evolved as a result of growing her business.

I love, love, love this episode. Erin is such an inspiration and I know you’re going to get some incredible insights from hearing her story.

Don’t miss Encore Episode #422 of Thrive by Design with Erin Kandoll.

Here are the resources mentioned in the show:

Follow Erin on Instagram!

F&TA Bootcamp

Laying the Foundation

Train Your Customers to Buy from You Online

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth 0

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Apr 9, 2024

There are times in your jewelry business where you might have to take a hard pivot to get what you really want.

That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business.

When a huge storm cut off tourism to Antoinette’s location, she knew she had to make a change if her business was going to survive. In this unique episode, Antoinette shares:

The conversation with the TYC coaches that gave her the confidence to try selling online and through wholesale
How she sold out ALL her products within the first two hours of a three-day show and then pivoted the ongoing demand into a crazy pre-order list
Getting her pieces into airports, art galleries and councils even though her process doesn’t follow a specific timeline
The crucial marketing strategies that are driving Antoinette’s online success

And there’s more (you know I love to go deep with my podcast guests) — how Antoinette decided that TYC was right for her (and not “just another coaching program”), and the inner shift that made her decide to turn down her dream retail location after moving online.

We also talk about building her confidence with pricing and negotiating with wholesale customers, and how Antoinette is now showing up in her business every day more authentically, more creatively and with more calm.

With the incredible results Antoinette got from TYC, we knew we had to have more of her in our world.

That’s why she’s going to be one of the student mentors on the program when it kicks off again on April 23rd. Yep — she’s going to be there to support our students who are making the shift towards selling online, getting out of the grind of live events, and figuring out how to thrive by design in their own business.

If you know already that TYC would change everything for you, like it did for Antoinette, earlybird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our other coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out — this is an awesome opportunity to save yourself a bunch of money while training your customers to buy from you online over and over and over again.

And if you want a taste of what to expect from the program, our free Supercharge Your Sales Challenge kicks off on April 15th. We’ll be challenging you to get into action and start making money in real time. If that sounds like the kind of push you need right now, you can sign up at www.flourishthriveacademy.com/supercharge.

Don’t miss this beautiful episode. It’s full of joy and I’m so psyched to share Antoinette’s journey with you.

Xo, Tracy

Here are the resources mentioned in the show:

Follow Antoinette on Instagram!Your PRANA

Supercharge Your Online Sales Challenge

Train Your Customers to Buy from You Online

Apply For Early Bird Enrollment to Train Your Customers To Buy Online

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram: