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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: February, 2024
Feb 29, 2024

How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success?

If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment!

I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive.

We talk about:

  • Deep diving inside yourself to work out kinks

  • Creating your dream team

  • Ditching burnout and decision fatigue

  • More ways this assessment will bring you ease and flow!

She focuses on helping entrepreneurs achieve incredible transformations and understand their growth cycle and burnout cycle so they become unstoppable. 

Learn how the Enneagram provides invaluable insight into how you best operate and how to utilize it to build a team that’s a well-oiled machine around your business!

Join me on Thrive by Design for podcast episode 463!

 

Here are the resources mentioned in the show:

 

Momentum

Book a Discovery Call

The Art of Growth’s Free Enneagram Test

The Enneagram Insitute’s RHETI Test

Hillarie Kay’s Instagram

Hillarie Kay’s Website

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Feb 22, 2024

What if you’re not attracting the right customers?

If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. 

Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. 

In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand. 

I talk about:

  • Misconceptions and mistakes that make messaging miss the mark

  • The secret to magnetizing repeat customers 

  • Real reasons people buy (and why to stop competing on price) 

  • More strategies to stop scrolls and skyrocket sales!

If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be! 

Join me on Thrive by Design for podcast episode 462!

Here are the resources mentioned in the show:

 

Laying The Foundation

Book a Discovery Call

The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Feb 15, 2024

Today we’re talking about the power of live events and how impactful they are for growing your small business! 

For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made! 

That’s how some of my best connections and friendships were formed!

I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business.

In the latest episode of the Thrive by Design Podcast, I chat with Allison and Cat - the founders of the Ultimate Product Party. They throw live events that are centered solely around supporting other women-owned, product-based business owners. 

We talk about:

  • Why this space is the first of its kind for product-based businesses. 

  • Why you need to meet people in person (+ how to avoid getting left behind).

  • Why getting out of your comfort zone is crucial for your biz’s growth.

  • More gold on why in-person events are going to change your life!

I love this topic so much because we’re bringing back live events for Flourish and Thrive Academy this year, and I’m thrilled!

Tune in because I know you’re going to love them as much as I do, and their insight about in-person events will change everything for you!

Join me on Thrive by Design for podcast episode 461!

Here are the resources mentioned in the show:

 

The Ultimate Product Party

Strategy Audit

Kitty Meow Boutique

 Allison Carter Celebrates

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

Feb 8, 2024

We’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing!

 

This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization. 

 

I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community in a very different way than we do over here at Flourish and Thrive Academy. 

 

In the latest episode of the Thrive by Design Podcast, I chat with Jennifer Dawes and Jay Moncada about becoming an ethical metalsmith and what it looks like to build a sustainable jewelry brand!

 

We talk about:

  • Consumer behavior and why responsibly sourcing is a must.

  • How to gain resources, mentorship, vendors, and best practices.

  • How to join the activism.

  • More important info on creating a biz that loves the earth!

If you don’t know about Ethical Metalsmiths, go look them up right now - I highly recommend that you become a member because they’re awesome.

Listen in for a candid talk on how to build a business that’s in alignment with your values of doing good to the earth and having a clear line of the supply chain!

Join me on Thrive by Design for podcast episode 460!

Here are the resources mentioned in the show:

 

Ethical Metalsmiths Website

Ethical Metalsmiths Instagram

The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

 

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