There’s one thing I know for sure…
…just when you’ve streamlined your business processes or nailed some new piece of tech, things change!
And probably more than once if you’re in business for more than a minute.
As a business owner of multiple 6 and 7 figure businesses, I’ve learned many lessons over the years, but this one thing has been key to my growth, resilience, and survival...
Being resourceful.
If you can relate, you’ll love today’s episode!
EP#404 is packed with loads of juicy nuggets:
What we learned about pivoting and resourcefulness from the Great Recession in 2008
How one of my favorite brands Eliza Page, is rocking it online, utilizing multiple sales channels to keep her customers coming back for more
Why having a resourceful success mindset is key to recession-proofing your business
And more…
So if you’re committed to doing whatever it takes to grow your online strategy…
Listen to episode #404 of Thrive by Design Why Having a Resourceful Success Mindset is Crucial to Growing a Thriving Jewelry Business
Get comfy, grab your favorite beverage, and enjoy learning what it takes to grow a successful online jewelry brand!
Xo, Tracy
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Is Instagram still a viable marketing channel for your jewelry business?
Great question which comes on the heels of a maker movement happening on Instagram right now.
Here’s the short of the long: a jewelry maker announced on Instagram that she was closing her business because the “Instagram-algorithm” was not showing her posts to her followers.
The video went viral and started a movement of frustrated makers “begging” Instagram to change their algorithm back to how it was 5 years ago.
My guest today, Alexandra Camacho, and I understand your frustration with Instagram and want to assure you that begging IG to change is not a very good use of your time.
Instead, it’s time to diversify how you market your jewelry business.
During EP#403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy, we chat about the following…
What you need to know about the Instagram Algorithm in 2023
The modus operandi of Instagram’s holding company, Meta
Why being an IG hater is just a waste of time and energy – and what to do instead
How to create a jewelry business that thrive even when Instagram algorithms change
Multiple tips on using Instagram to your advantage for long term growth
And More…
Enjoy this awesome episode and think differently about your jewelry marketing.
xo, Tracy
Here are the resources mentioned in the show:
Follow Alexandra on Instagram!
Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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Q: How do I grow my jewelry sales on my website?
A: Growing your online jewelry business sales is part strategy, part consistency, and part daily practice.
One of my favorite things to do is to answer your burning questions!
That’s why from time to time, I do an Ask Me Anything Q&A and today’s topic replay is all things online sales.
Listen to episode #402 of Thrive by Design to get your all-access pass to Ask Me Anything Q&A – Online Sales Edition
How to handle instagram Shopping vs. website shopping?
Which advertising platforms should I run ads on?
How do you scale a jewelry business?
What’s a reasonable return policy?
How should a “handmade” jewelry maker explain that there’s a team making your jewelry?
And so much more.
I hope you love my insights in this episode! And if you’d like some support growing your online sales, join us for the Train Your Customers to Buy Online Program and get the training, accountability, and feedback you need to grow this year!.
xo, Tracy
Here are the resources mentioned in the show:
Train Your Customers to Buy Online Program
Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
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Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
If you’ve been struggling to grow your online sales using your website as a sales tool, you’ll love today’s episode!
Last week, I hosted a panel of makers who shared how they grew their jewelry businesses, online,
Every story of growth is different AND every designer is at a different level of success. The designers featured have customized designs, handmade jewelry, metal clay jewelry, fine jewelry and more.
So if you’d like to get more warm traffic and convert more customers from social media, email, sms, and more listen in today.
Joel increased her sales by 30% over last year and maps out her year far in advance
Morgan gained confidence and increase her customer base by 20% and website traffic by 11% in just 6 months
Kari took a leap of faith that forever changed her business during her re-launch
Ulka doubled her 5-figure January sales by leveraging a social strategy (and made more than most people make in a year)
Kim leveraged her in person shows to make more online
And a lot more inspiring goodness
All of the makers featured today are graduates of our most recent cohort of the Train Your Customers to Buy Online Sales Accelerator.
The next cohort starts April 18th.
Here are the resources mentioned in the show:
Apply to The Train Your Customers to Buy Online Program
Draw the Line Jewelry on Instagram
Darshan Sacred Jewelry on Instagram
Skinny Dip Jewelry on Instagram
Loveable on Instagram
Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok