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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: October, 2023
Oct 31, 2023

Ready to create financial freedom, flexibility, wealth, and space in your life to do those things you want to do? 

In the latest episode of Thrive by Design Podcast, I talk about the takeaways from my Momentum + Mastermind Retreat. These takeaways created a huge shift in me over this weekend. I feel very relaxed and grounded - like anything is possible and opportunities just keep flowing in! 

These are life-changing for you as well if you’re up to big things and ready to grow, scale, optimize your business, live your best life, and do all things.

I talk about:

  • Why resistance forces out abundance.

  • How we find magic when we deal with the hard stuff.

  • One of the most powerful tools in abundance and manifestation that I use.

  • More takeaways to truly change your life and business! 

If you’re ready to fully embrace the highly creative person you are and really get to the next level in your business, make time for today’s episode because I promise you we are unearthing golden game-changers for you. 

Join me as I uncover where the magic really lies! Let’s align your business with your personal goals so that you’re living your dream life!

 

Join me on Thrive by Design for podcast episode 441!

 

Here are the resources mentioned in the show: 

Momentum

Inner Circle Mastermind

The Desired Brand Effect

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

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Oct 25, 2023

Are you ready to create style magnetism for your brand?

In the latest episode of the Thrive by Design Podcast, I chat with Chellie Carlson - a transformational wardrobe stylist who revolutionizes your closest and confidence so you can reveal your most aligned and empowered self!

We dive into how to play a bigger game and stop hiding behind what you currently have. 

She hones in on how to show up in the world, attract your perfect customers, and up-level as a business owner, entrepreneur, and someone who is doing great things.

We talk about:

  • How to build trust through your wardrobe.

  • Why dressing better enables you to make more money.

  • How to dress for the life you want to create.

  • More tips for building a wardrobe that teaches others how to treat you!

Today is all about what you need to shift in order to elevate and how to dress your brand and magnetize your clients with your style! Is it time to show up differently to your customers  and step into the life you want to live?

I can’t wait to deep-dive into releasing things that may be keeping you small so you can rise into a higher vibration and your next level!

Join me on Thrive by Design for podcast episode 440!

Here are the resources mentioned in the show:

Chellie’s Instagram

Chellie’s Website 

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

Oct 17, 2023

Do you know how to protect yourself when using AI (and how to protect your work from others using AI)?

In the latest episode of the Thrive by Design Podcast, I chat with my good friend Lisa Fraley, a legal coach. She talks about how to steer clear of the plagiarism, stealing, and copyright and trademark infringement accusations that are happening around AI and tools such as ChatGPT right now.

She gives crucial, need-to-know tips on protecting yourself and your business!

We talk about:

  • How to protect yourself from getting sued. 

  • How to protect your own work from others trying to take ownership of it.

  • The key to ethically creating content on AI.

  • More tips to keep you from being sued or having your work stolen.

Don’t put off watching today’s episode because protecting yourself from getting sued isn’t something you want to put off learning about, trust me! None of us want to unknowingly plagiarize something, borrow someone’s copyright, or use a trademark that we’re not supposed to and as a result risk getting sued! 

Learn the steps you should be taking right now to stay safe and be smart when selling jewelry and other products online!

Join me on Thrive by Design for podcast episode 439!

 

Here are the resources mentioned in the show:

Lisa Fraley’s Website

Lisa Fraley’s Instagram 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

Oct 11, 2023

Want to use amazing branded photographs to take your business to the next level, regardless of where you’re at?

In the latest episode of the Thrive by Design Podcast, I chat with Auguste Chocianaite - a wildly successful jewelry brand photographer who shares how to start attracting higher-paying customers with amazing branded photography!

The best part? She gives step-by-step easy tips on how to do beautiful jewelry photography yourself and save money! 

We talk about:

  • The key components of every jewelry photograph to make it sell.  

  • Photography red flags that chase away customers!

  • One of her secrets to increasing sales conversions by 34%! 

  • More easy tips to make your branding pop!

Today’s episode is huge because if the images you’re taking of your jewelry don’t have a branding backbone, you can’t create photographs that sell your jewelry to your clients. 

I’m so excited for you to soak up game-changing wisdom and techniques for taking your jewelry business to the six or seven-figure route!

Join me on Thrive by Design for podcast episode 438!

Here are the resources mentioned in the show:

Free Strategy Audit

Auguste’s Smartphone Jewelry Photography Bootcamp

Auguste Chocianaite’s Website

The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

Oct 5, 2023

Join us in this episode of Thrive by Design as we dive into the inspiring journey of Jennifer Carey, a fourth-generation jewelry maker and valued member of the Flourish & Thrive community.

Jennifer and her husband used to craft beautiful jewelry pieces from their garage, hustling day and night to meet demand. But the handmade jewelry grind took its toll, leading to unexpected challenges when Jen fell ill, and they had to close shop. The good news? This story has a happy twist!

Jennifer is now part of Riyalto, where she helps jewelry designers tap into the manufacturing powerhouses used by industry giants like Tiffany and David Yurman. With Riyalto, smaller brands and makers benefit from lower pricing and minimums, opening new doors for their creativity.

We'll explore why it's so tough for designers to let go of the manufacturing process and how Riyalto bridges the gap. When you're handcrafting everything, time becomes a limitation, and it's challenging to find help that fits your needs. That's where Riyalto comes in as your jewelry-making ally.

Think of Riyalto as your jewelry manufacturing matchmaker. Jennifer, with her background in the jewelry business, understands the struggles faced by smaller brands that don't require massive quantities. The common misconception that you need a huge order volume is shattered with Riyalto's help.

Their technology-driven platform provides transparency throughout the manufacturing process, so you're never left in the dark. When you partner with Riyalto, you gain a dedicated team, complete with an account manager or jewelry professional. They handle all communication with CAD designers, merchandisers, and buyers, ensuring your project's success.

Don't let time or skill constraints hold you back from reaching new heights in your jewelry business. This episode is a must-listen if you're hungry for growth. You don't have to navigate the journey alone – tune in now and explore how Riyalto can empower your creative vision!

Here are the resources mentioned in the show:

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

  1. Click here to review the show on Apple podcast or your favorite platform

  2. Select “Ratings and Reviews” and “Write a Review”

  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsNY  Instagram

Follow Flourish & Thrive Facebook

 

Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

Follow @TracyMatthewsNY on Tik Tok

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