In times of financial uncertainty and online-only shopping, jewelry can still thrive.
Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially and nurture customer relationships.
Mallory Shelter, Joyia Jones, and Nichole Gariepy are all great examples of jewelry designers who’ve done just that.
Each designer has had to close down their retail shops during this time of social distancing, but they’ve all come up with creative strategies for staying in business and keeping customers engaged.
Nothing makes me happier than seeing a jewelry designer move from a place of uncertainty to a place of power.
Meet Dr. Sarah McAleer, a jeweler and long-time member of the F&TA community who designs jewelry for strong-minded women and their families.
Sarah faced some pretty intense conflict during the transition into life under COVID-19 restrictions.
I think you’ll be inspired by what she has to say, especially if you’re struggling with some very real fears right now.
I want to tell you something: it’s OKAY if you’re feeling overwhelmed right now.
We’re creatives - we excel at thinking outside the box and finding ways to keep designing and inspiring, no matter what.
You’re in good company.
Today, I want to highlight just a few examples of effective strategies designers are using to move their sales online and spread positivity at the same time.
It’s time for you to show up for your business without worrying about what the external world thinks.
That’s what Susie Moore is all about! She’s a life coach, author, and good friend of mine. And she came on the podcast to talk about CONFIDENCE.
Susie’s been obsessed with mastering the confidence game since she was a kid. Now, she’s a confidence coach who helps people pursue success and live a life they love.
She’s got tons of valuable insight on how to shake off your need for approval and manifest success in a way that’s true to your vision...
Breaking news: double-sided tape is about to rock your world.
At least, that’s what happened to me when I sat down with Corkie Bolton for a second round of podcasting!
Last time, she shared her story about founding Metalsmith Society, a community for jewelers to come together and share tips and tricks for working on the bench and improving your jewelry-making process!
This time, she’s sharing 7 of her favorite jeweler life hacks that she’s picked up over the years.