Growing your jewelry website sales takes a strategic approach that’s part tactics, part creativity, and part consistency.

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EP399: Your Business Will Only Grow As Much as You Grow 0

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Mar 29, 2023

Have you ever felt stuck in the same place for a LONG time?

Or maybe you say that you want something to change or be different but you aren’t taking the actions to change for yourself.

I’m not here to call you out [well maybe a little] but more so to HELP you overcome the biggest bottleneck to your business growth – YOU.

If things aren’t growing for you, listen to today’s short and sweet episode…

If you need support getting unstuck, enlist the help of a coach, community, or program that will help you solve the problem you’re struggling with.

We can see what you can’t see clearly!

Here are the resources mentioned in the show:

Join Train Your Customers to Buy From You Online

Flourish & Thrive Tik Tok

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

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xo, Tracy Matthews

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EP 398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson 0

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Mar 23, 2023

Calling all Shopahoolics and Bright Shiny Object Lovers! This podcast is for YOU!

What if you could transform your LOVE of pretty things and shopping into a thriving jewelry business?

When I first met my guest on the show today, Ulka Wilson of Ulka Rocks, she proudly announced that she was a shopaholic (even as she was collecting a lot of inventory behind the scenes).

Ulka is a graduate of our Train Your Customers to Buy From You Online Program which is open for enrollment.

On today’s episode of Thrive by Design, she shares how she has transformed her passion for shopping and designing for herself into a multi-6 figure business shopping and designing for others.

It’s a unique business model and lots to learn from!

Here’s what we chat about during today’s episode…

Ulka’s journey from corporate to retiring into her second career as a full time jewelry business owner
How she’s translated a love of shopping into a dream jewelry business model
Her process for navigating multiple customers on a buying and designing trip
Fun ways that she keeps up excitement for her brand with all the marketing tools available
How she doubled her sales goal even when she was extremely sick on her last buying trip
How she honed in a dream client and what that did for her business long term
And more…

Ulka is such a rockstar and was so fun to interview. Enjoy this episode!

Finally, learn more about growing your online jewelry sales – and turn your bright shiny object, shopaholic syndrome into a thriving business.

Here are the resources mentioned in the show:

Join the Train Your Customers to Buy Online Program

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP397: Why Many Online Sales Strategies Fail 0

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Mar 21, 2023

Are you a jewelry business owner struggling to make sales online?

You’ve put up a beautiful website and you’re marketing on social media. Perhaps you’re even sending out some emails here and there but for some reason you just can’t seem to make predictable online sales?

Growing your jewelry website sales takes a strategic approach that’s part tactics, part creativity, and part consistency.

If you’d like to grow your online jewelry sales and train your customers to buy from you online, you likely need to understand why some online sales strategies fail - and how to fix them!

Listen to this short episode where I dive into common mistakes that stunt online sales growth.

In EP397: Why Many Online Sales Strategies Fail, I cover…

Why discernment is just as important as a digital marketing strategy
The BIG mistakes a lot of jewelry biz owners make that hinder their online sales growth
How to increase your website traffic without fancy marketing funnels
How previous success in a different sales channel can hinder online sales
And so much more..

I hope this helps you make more online sales this year. If you really want to go deeper on these concepts, join me for a free masterclass I’m hosting HERE.

xo, Tracy

Here are the resources mentioned in the show:

Train Your Customers To Buy Online Program

FREE Class: The 5 Mistakes Even Smart Jewelry Biz Owners Make That Are Killing Their Sales

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP396: How Live Selling Transformed Her Online Jewelry Sales 0

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Mar 16, 2023

There’s a lot that goes into growing your jewelry sales – online.One thing is for sure, Live Selling is a great way to create “community” around your brand, get more website traffic, and scale your growth.

I am passionate about helping jewelry business owners grow their businesses and create multiple streams of revenue. In my experience, I see a lot of jewelry makers who thrive selling in person or to stores but they can’t seem to translate that in person experience or success into e-commerce sales.

So they throw their hands up, give up, and think: selling online is not for me!

It’s important to know that training your customers to buy from you online is NOT super hard but it does take a strategy, consistency (most of you are impatient - yo), and an ability to replicate an in person experience – online.

Which brings me to today’s episode of Thrive by Design, I get to interview Carla Garro, a long time client of mine who is CRUSHING it in her niche with online selling.

Carla is the founder of Lita Sea Glass and has been “Live Selling” for the past several years after she learned the strategy in our program: Train Your Customers to Buy Online.

She sells out of collections every week and can barely keep her jewelry in stock. Listen in to hear how she does it.

Here’s what we chat about…

Her journey into finding her Desired Brand Effect and cornering an untapped unpopular market to make it “in-demand”
How Carla navigates running a very successful business being a single mom and running a team of five people
Steps she took to transition from selling in a brick and mortar to online and wholesale
How she’s built an insane following of dedicated buyers who show up every week to buy her jewelry
Impressive insights into creating community with live selling - yes 350 people show up at times
How she keeps a “beginner’s mind” when it comes to growing her business online
And so much more

Carla is a bad-ass and I want you to be too! She started this process in our TYC Program. If you’d like to get on the waitlist or apply, GO HERE for more details.

xo, Tracy

P.S. We’re hosting a free 5-day sales challenge starting Monday, March 20th. If you want to start making more online as soon as next week, Join the Supercharge Your Online Sales Challenge.

Here are the resources mentioned in the show:

Follow Lita Sea Glass on Instagram!

Lita Sea Glass Jewelry Website

Join the Supercharge Your Online Sales Challenge

Apply to the Train Your Customers to Buy Online Program

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform

Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP395: 3 Rules for Planning Your Next Online Sales Promotion 0

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Mar 14, 2023

One of the biggest challenges many jewelry business owners face is planning and hosting a successful promotion for a collection launch, a holiday, or even just selling out of their products.

You know why? They don’t take the time out to plan their next online sales promotion because they’re busy with their in person shows, they’re overwhelmed by marketing, or they don’t know HOW to plan a successful online promotion.

There are 3 rules for planning your next jewelry promotion on your website. If you follow these, your online sales will grow!

Today, I recorded a short and sweet episode to get you planning and promoting your next launch like a boss and training your customers to buy from you online.

Here’s what I discuss…

The Biggest Organizational Tool You’re Probably Missing Out On
Why Email Marketing (and SMS) the Right Way Will Change Your Results
How to Get Sales Long After Your Event is Over
And more…

These tips are great for all sorts of jewelry companies who are selling online. Good Luck!

xo, Tracy

P.S. join me for the Supercharge Your Online Sales Challenge from March 20-27th.

Join here>>

Here are the resources mentioned in the show:

Join the Supercharge Your Online Sales Challenge

Apply for Train Your Customers to Buy From You Online

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo,

Tracy Matthews

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EP394: What's Working Now: SMS Marketing For The Jewelry Industry with Taylor Frame 0

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Mar 9, 2023

Did you know that 95% of all SMS (aka text) messages are opened, read and responded to within 3 minutes?

If you think about this when it comes to marketing your jewelry website, this is EXCITING information. You know why?

Because, when a subscriber opens up your message, the chances that they’ll click through to your website are so much higher than email marketing.

The data tells us that 19% of people click through on average to an SMS message as opposed to just 3% in an email (via smscomparison.com).

That’s why SMS marketing is one of the most powerful and effective forms of marketing for ecommerce and online sales for a jewelry company when done right.

If that’s the case, then why aren’t you doing more SMS marketing? If you’ve been wanting to get into SMS marketing for your own business, you’ll love this episode.

Today, on the show I interviewed Taylor Frame, one of the co-founders of Focus Funnels.

He’s a super smart (and super fun) marketer. I originally met Taylor in a business group and we won the Good Times Award - aka the fun people award - at an event in November.

He’ll also be teaching a small group of makers all about SMS Marketing Strategy in our Train Your Customers to Buy From You Online Program this Spring.

During this episode, Taylor shares What's Working Now: SMS Marketing For The Jewelry Industry plus an exciting use case study of jewelry brands that he’s working with.

During this episode, we talk about…

Why SMS Marketing is such and important part of a jewelry marketing strategy
The phases of the customer journey and timing of SMS messages in your sales funnel
How to add value instead of “selling” all of the time
Simple actionable tips that he uses to crush it for his jewelry business clients
Where you should be sending SMS traffic to on your jewelry website
Plus, real results from one of Taylor’s Jewelry clients who went from 3K to 100K a month in sales in just one year
And so much more

Listen in to today’s episode about SMS marketing and your jewelry business. Excited to hear what you think!

Here are the resources mentioned in the show:

Follow Taylor Frame on Linked In

Learn more about SMS Marketing with Focus Funnels

Join the Supercharge Your Online Sales Challenge

Apply to the Train Your Customers to Buy From You Online Program

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”

Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP393: We're hiring! Plus, Tips For Training a Marketing Assistant 0

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Mar 8, 2023

Marketing is the gasoline that fuels the sales engine in your jewelry business. It’s one of the most important revenue generating activities a business owner can spend time on.

A lot of creative types #dislike marketing so instead of leaning in, they either blow it off or do it poorly which means their sales suffer, OR they want to hire someone to do it for them.

The BIG problem I often see is that a jewelry business owner decides to hire a marketing assistant and it ends up not working out! You know why?

If you want to hire a marketing assistant for your jewelry business, you need to give them proper training for the role.

On today’s short episode of the Thrive by Design Podcast, I share some simple tips to get your marketing assistant trained up the right way.

Here are the resources mentioned in the show:

We’re Hiring An Operations Manager

Join us for Supercharge Your Jewelry Online Sales Challenge

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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