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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Jan 8, 2019

What’s your word of the year?

My word of the year for 2019 is ELEVATE!

Last year, my word of the year was SIMPLIFY here’s why…

Have you ever felt that making money is hard because there are so many things you have to do to make your business work?

…no shame in honesty here because I’m 🙋🏻‍♀raising my hand, too.
Here’s an interesting idea…

What if simplifying your business was actually the EXACT thing that would make you more money this year.

I don’t know about you, but as a highly creative being, I have a tendency to make my business complicated. It was driving me crazy!

Maybe it’s because I’m a Visionary and I know that Visionaries get paid for their ideas.

More ideas, more offers, more money, right?

What if it the exact opposite was true? That simplifying your business was actually the quickest road to growing your sales and enjoying your life more?

I hope you have really big goals this year and you’re facing your fears to make your goals happen.

One of my mentors, Ryan Levesque, said to me several years ago that “more is just more,” instead we should be focused on….
Less But Better!

That shift was huge for me! I have so many ideas! It’s hard to know which are the best ones to move forward without driving my team absolutely bat s#!t 🦇💩crazy.

Today, I want to walk you through the Framework I’ve been refining to simplify all of my businesses. This Framework has helped me evaluate what’s really important, increase my revenue and sales and make my life easier.

You’ll also hear some inspiring stories of designers we’ve worked with. They started out by taking our Laying the Foundation Course and have built 6 to multiple 6 figure businesses.

I’m excited for you to dive into EP183: How to Simplify Your Business to Make More Money This Year.

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