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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Jan 15, 2019

Do you ever feel stressed about money in your business? đź’ł

No matter how hard you try to make sales and keep the cash flow coming in, you can’t seem to keep the money in your account or even pay yourself?

Trust me, I hear ya! There was a time when I had a measly -$2.02 in my bank account. (Yes negative). And payroll was due the next day.

Talk about being stressed…my hair started falling out and I was losing tons of weight.

I’m ashamed to admit this, but I even started smoking cigs like a chimney. Gross!

Until I realized there was a better way to run the business…


The truth is most start-up jewelry businesses are broke for a few simple reasons (at least the ones that don’t “get it” yet).

First and foremost, they treat their jewelry business like a hobby instead of like a real business.

A business is a for-profit entity that pays its owner a salary.

A hobby is not something that’s typically profitable or paying its owner anything.

Let me highlight the difference….

A business owner invests in the people and programs that actually grow their business (themselves, team, consultants, coaches, etc.)

They get excited about reading a business book and putting 10% of their profit into a savings account.

A hobbyist spends all of their money on supplies, gems, and widgets that consume cash flow making them broke.

They get excited about the next gem or bead show and want to cry when they leave the Tucson with exactly $5 left in their bank account.

Who will you be: profitable business owner or expensive hobbyist!?!
Allow me to help you shift your business paradigm and build a more profitable business.

There’s no shame if you aren’t there yet. Awareness is the first step!

In fact, I’m hosting a brand new masterclass to help you stand out in a saturated jewelry market (so you can kiss 💋 “being broke,” goodbye).

Let’s dive into today’s episode #184: The Truth About Why Most Jewelry Businesses are Broke (and What to Do About It)

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