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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: Page 1
Apr 9, 2019


There’s lots of confusion. What really matters to grow your business?

Is it finances, sales, admin, social media, marketing, photography, pixeling your website, cleaning the dirt under your fingernails from that red rouge buffing compound…?

The list is endless. The answer is simple…it’s the 75% rule.

In fact, when I first presented the 75% rule – jaws were dropped.

When I was asked about the 75% rule at the Gold Conference, same thing… I got a lot of weird looks.

Here’s why…

Most “creative-maker-designer” types love creating and making.

So they start a business and continue to create – make – design (oh yeah and do a lot of busy work) and wonder why their business isn’t growing?

If you want your business to grow, you have to spend your time on revenue generating activities.
That’s where the 75% rule comes in.

Finding the levers in your business to sell jewelry online or land those massive wholesale accounts requires a commitment and focus on the “RIGHT” activities.

Your ability to double your jewelry business’ sales starts with today’s episode.

On today’s episode, I am going to share why you should be saving those $10 and $20 tasks for someone else to do and focusing at least 75% of your time on making your VISION and GOALS a reality.

I am also going to help you identify the things that are not moving your business forward.

 

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