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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Apr 23, 2019

Finally! The weather is warm and days are getting longer. A perfect time to look forward to GROWTH in your business.
Springtime is all about new possibilities, right?

Time to get your spring hustle on!

As designers and business owners, it's super easy to get stuck in the day-to-day…

Making more product…
Responding to customer messages…
Managing the books…
Posting on social media…

Just one big laundry list of stuff!

The thing is, not one of these tasks is really gonna lead you to EARNING $$ at the next level. Or scaling your business.

It's time to ask yourself – are you using these assignments as an excuse to keep playing it small?
If you want to take a leap this year and see big results, you have to make a change.You have to stop doing everything yourself. You have to outsource and delegate.

You might outsource social media or marketing but it could also mean…

It's time to start working with a manufacturer! I know what you’re thinking, “But that’s scary! What if they rip me off for my designs?”

I get this question all the time. And that’s why this week’s podcast is totally on point…

I’m PUMPED to have the amazing Emma Gregory Boudah of Spokes Jewelry as my guest this week. We’re talking about manufacturing overseas – how to protect your intellectual property and do things right from the start.

If you’ve been keeping your production in-house in order to minimize mistakes and keep a close watch on your designs, I get it. But at some point this becomes inefficient. Both in terms of time and cost.

What will you do when…

a big buyer wants to know your plan for scalability?
you start losing customers because of slow turn around times?
your small time jeweler can’t make what you’re asking for?
Together, we’re going to help you identify when you’re ready to work with a manufacturer and how to avoid getting ripped off once you do.

Listen to episode #198 of Thrive by Design to get your all-access pass to Protecting Your Intellectual Property with a Manufacturer with Emma Gregory Boudah.

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