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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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May 7, 2019

Wow! I seriously can’t believe this week was episode #200 of the Thrive by Design Podcast!
I started this show because I wanted to serve the jewelry community in a bigger way.

This work means the world to me…

Back in the 90’s when I was starting out, there wasn’t anything like this!

We didn’t have free content.

Heck, I don’t even think I had an email address yet!

That’s why I’m so passionate about this work…

I love serving this community. Helping YOU reach big numbers. Helping you grow your business.

And how cool that we now have this platform to share information through!

Although I’ve watched the industry change at a crazy pace, I’ve also realized…

Many of the issues we were having back then (pre-internet), are the same ones we have now!

They come down to the fact that we’re visionaries. We’re creatives. We’re literally artists. So even when the market changes, a lot of those struggles stay the same.

So this week on the podcast we’re going back through all of the favorite episodes from the last few years. I’m going to recap some of the ones YOU, our listeners loved the most.

And I’m going to share my personal favorites as well.

So we can bring together the best of all this amazing content we have right at our fingertips.

The bottom line is – we’re in this business because we love it!
It's not all about money. It's about having a business we truly love…

But in order to be happy with our business, we also need to earn! We’re going for that consistent income. For living a truly abundant life.

And in order to get there, it takes work!

It takes systems…

We have to improve our hiring processes to really attract A-players…

We have to learn to outsource and delegate so we can focus on our art…

We have to think through our scalability…

We need CONSISTENT high-earning months…

And this applies at every level of the game.

I loved talking to Melissa Spencer of Spencer Fine Jewelry about this. She’s in our SOS program and she told me, she used to think it was just for beginners!

She already had a super successful business but SOS has helped her get those systems down. And it's helped her grow to the next level.

So this really applies to all of us – beginner or seasoned vet.

Now let’s talk about a few of those favorite episodes that are packed full of this valuable content.

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