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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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May 21, 2019

The amazing thing about designers is we’re each so unique…
It's so cool how you don’t have to be a certain way to succeed in this industry.


As I’ve really gotten to know my own gifts and talents, I’ve realized something…

I’m pretty much TERRIBLE at 90% of the things you need to do in business. But the other 10% I’m totally brilliant at!

And that’s okay… because I can get support in the areas where I need it. And when I stay in my zone of brilliance, I’m going to do more than anyone else could in those areas.

The same goes for you.

You’re going to have even more success when you figure out your particular brand of brilliance… and stop trying to be good at everything.

I’m talking finding that special sparkle only YOU have.
Once you figure out what that is – you can leverage it. And when you leverage it, suddenly business is going to totally change for you.

Things will get easier. Decisions will come more naturally. You’ll feel more turned on in and by your work.

But what if you don’t know what it is?!?!?!

Well, I have some good news for you. If you head over to FlourishThriveAcademy.com/brilliance you can take our Jewelry Brand Brilliance Factor Quiz. It takes literally less than a minute.

Do it now before you keep reading or before you listen to this week’s episode!

Because the content and tips we have for you today are going to be 10 times more powerful when you know your brilliance factor.

Today we’re going to be talking about how you can use that special gift to your advantage. So you can stop fighting your natural tendencies in business and learn to use them… and then get the right support built up around you!

There's this myth about the “starving artist syndrome,”… And I don't believe artists should be starving! They just need to tweak the way they think about their creativity and lean into that to build better businesses.

Creativity is the number one most important thing you have to help make you money in your business! We are so gifted as creative thinkers…

As I’ve been investigating and learning through helping others grow their businesses, I’ve discovered that there are basically 6 types of creative zones of brilliance.

The really cool thing is that this goes beyond just jewelry design…
Even if you’re a fashion or accessories designer… heck, even if you’re making dog treats – this is going to apply to you!

So be sure to hop on over to FlourishThriveAcademy.com/brilliance to take the quiz, and then listen to this week’s podcast so you can learn the best tools to take full advantage of your gifts.

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