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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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May 28, 2019

This week is Robin’s birthday!

I’m so excited to be chatting with her about the rapidly changing world of wholesale…

Robin is our go-to girl in this department… She’s our wholesale and sales expert. And in the 7 years since we started Flourish & Thrive Academy, this part of our industry has been changing nonstop…

But lucky for us, Robin is up on all of these changes…

So whether you’re about to dive into wholesale for the first time or you’re navigating the ins and outs of consignment or sell and return – we’ve got you!

These days, it can feel like the financial pressure is 100% on designers. Especially in wholesale.

It may have you wondering… Is wholesale even worth it anymore? Can you really survive and make a good living with this model?

The fact is, it's totally possible! But only if you’re staying on top of what’s working TODAY.

In this week’s podcast episode, we’re covering everything you need to know to stay relevant in wholesale.

In order to succeed in wholesale, you have to build great relationships with your buyers…

Relationations are truly at the core of any working wholesale model. You want to make things easy for the people you work with…

This can mean providing them high-quality images that make promoting your work simple.

It can mean checking in regularly or scheduling annual visits to each of your buyers.

It can even start as early as simply following and engaging with your dream stores on Instagram.

The more you build relationships and connections, the more success you’ll have with wholesale.

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