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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!
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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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Now displaying: 2022
EP 348: Questions to Ask Yourself If Your Jewelry Sales Aren't Growing 0
Apr 19, 2022

Challenges business owners whose sales have plateaued or worse, have decline to reflect and evaluate. By asking themselves these key questions, business owners can pinpoint areas where they need to improve and make the necessary changes to see results. Listen to the full episode to find out the most important ingredient in one’s success.

 

Here are the resources mentioned in the show:

 

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

EP 347: How to Stay Focused When the World is Falling Apart 0
Apr 12, 2022

In today's episode, we're talking about how to stay focused on our goals when our world is disrupted by an economic downturn. The massive inflation affects our business in so many ways like the fuel price hike which has a domino effect on shipment, cost of raw materials, plane flights, and many more. But we don't have to sink further into the rabbit hole. Listen to the full episode to learn how to overcome today's chaotic world with a positive attitude, strong focus, and strategic planning.

 

Here are the resources mentioned in the show:

 

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

EP 346: Stop the Scroll with Better Headlines and Hooks with Reese Spykerman 0
Apr 5, 2022

Copywriting is a powerful tool that can help independent jewelry designers make sales from their websites. You can create headlines that stand out, capture attention and sell products at one glance. But not all business owners are skilled copywriters— and they don’t have to be. Today’s guest, Reese Spykerman shares the formula for attention-grabbing headlines that will stop your audience from scrolling and convert them into excited buyers.

Here are the resources mentioned in the show:

 

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

 

Thrive By Design Podcast EP #275 How to Improve Your Website Conversions with Reese Spykerman 👉 https://www.flourishthriveacademy.com/how-to-improve-your-website-conversions/

 

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

EP 345: How ONE Geeky Maker Doubled Her Business to $265K by Doing Less 0
Mar 16, 2022

Stephenie Denault is the Chief Visionary Officer of Le Dragon Argenté, a jewelry business in Quebec, Canada. As an artist, she struggled from having dyslexia, ADD alongside the lack of a supportive community. She was surprised when her TikTok video of jewelry products went viral. And after taking the Momentum program, she made a whooping $265K in sales in 2021— twice her usual income from her customized jewelry business. Listen to this episode to get tips on how to make consistent sales in a specific niche. 

Here are the resources mentioned in the show:

Momentum Program: 👉  https://www.flourishthriveacademy.com/momentum/

Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

An Inside Look At A 7+ Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7-figure-jewelry-brand/

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP 344: How Emery and Opal Grew Their Handmade Jewelry Business to a Million Dollars 0
Mar 15, 2022
Tiffany and Amanda Reis of Emery and Opal launched their handmade jewelry line on Etsy years ago. But after experiencing zero sales due to Etsy being offline, these sisters realized the dangers of relying too much on the platform. With the help of our Momentum Program, Tiffany and Amanda learned how to diversify and use multiple channels to grow their handmade jewelry into a million dollars. Discover the exact steps they did in this podcast episode. 

Here are the resources mentioned in the show:

Momentum Program: 👉  https://www.flourishthriveacademy.com/momentum/

An Inside Look At A 7+ Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7-figure-jewelry-brand/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP 343: Create A Simple Plan for Financial Growth 0
Mar 8, 2022
If you want to increase the odds of survival of your jewelry business, you need to learn how to manage your business finances. Melissa Houston, a Chartered Professional Accountant (CPA) for over 20 years helps successful business owners increase profit margins so they can keep more money for themselves and increase net worth. It's her passion to help entrepreneurs and business owners understand their business numbers, and in this episode she'll help you create a simple plan for financial growth.

Here are the resources mentioned in the show:

An Inside Look At A 7+ Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7-figure-jewelry-brand/

Momentum Program: 👉  https://www.flourishthriveacademy.com/momentum/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP 342: 3 Key Hires You Need to Scale to 7-Figures 0
Mar 1, 2022
Discover the do’s and don’ts when it comes to hiring your core team for your jewelry business. In this podcast episode I’ll talk about the 3 key hires for your jewelry business, and discuss the exact tools and strategies I used to hire my team members for my 7 figure business. 

Here are the resources mentioned in the show:

Momentum Elevate: 👉  https://www.flourishthriveacademy.com/momentum/

Masterclass: An Inside Look At A 7 Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7-figure-jewelry-brand/

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP 341: Jewelry Brand Makeover Bootcamp Recap 0
Feb 22, 2022
“The only path to growth is change.” In this podcast episode I’ll give you a recap of our epic Jewelry Brand Makeover Bootcamp 2022. Get to relive the fun events, entertaining contests and get the key takeaways that our community has been raving about. Plus you’ll get to find out what’s next after this life-changing event.   Here are the resources mentioned in the show:

Strategy Audit: 👉  https://flourishthriveacademy.com/strategy

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Chapter 1 of The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1-0/

Laying the Foundation Program 👉 https://www.flourishthriveacademy.com/ltf

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP 340: How to Be Awesome on Camera in Interviews with Kim Rittberg 0
Feb 15, 2022
Kim Rittberg has 15 years of experience in journalism, marketing, and branding at Netflix, People, Pop Sugar, Us Weekly, Fox News, and Inside Edition. She’s also done branded content for Bloomingdales, P&G, Essie, Kia, and more. In this episode, Kim gives helpful tips for your jewelry business so you can craft and customize your communication and content for media outlets. Here are the resources mentioned in the show:

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

Laying the Foundation Program 👉 https://www.flourishthriveacademy.com/ltf

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP 339 How to Create a Benefits Ladder to Sell More This Year 0
Feb 8, 2022
Monica Sharma-Patnekar, a branding, and marketing expert who has worked with Fortune 500 companies like Google, spills her secrets about creating a “benefits ladder.” It’ll help you better communicate and connect with your customers so you can sell more jewelry pieces this year without the stress and overwhelm.  Here are the resources mentioned in the show: The Desired Brand Effect 👉 https://desiredbrandeffect.com/   Momentum Coaching Program 👉 https://www.flourishthriveacademy.com/momentum

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP 338: From Corporate Leader to Full Time Jewelry Entrepreneur wtih Joel Ingwaldson 0
Jan 24, 2022
Jewelry industry veteran Joel Ingwaldson of Darshan Sacred Jewelry shares her journey from being a corporate leader to forming her own jewelry brand. Get insights from her expertise and discover why she almost lost her jewelry business, then turn it from bootstrapped to an increase of 308%.   

Here are the resources mentioned in the show:

 

Top 5 Traits of a 6-Figure Jewelry Brand Masterclass 👉 https://www.flourishthriveacademy.com/6figures 

 

Laying the Foundation Program 👉https://www.flourishthriveacademy.com/ltf/

 

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

 

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

Clubhouse:

@tracymatthews

YouTube:

youtube.com/user/FandTAcademy

EP 337: Help and Hope for Start Ups and Makers with Full Time Jobs with Candice Eve Padro 0
Jan 18, 2022

Candice Eve Padro of Abstracted Reverie shares her journey and struggles as a start-up jewelry maker with a full-time job. Discover how Candice made time and became productive with her jewelry business and increased it by 300% despite having a demanding full-time job. 

 

Here are the resources mentioned in the show:

 

FREE Jewelry Brand Makeover Bootcamp 2022 👉 https://flourishthriveacademy.com/strategy

 

Laying the Foundation Program 👉https://www.flourishthriveacademy.com/ltf/

 

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

 

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

EP336: From Poverty to Thriving Multi 6 Figure Brand 0
Jan 13, 2022

Quay Flom of Yellow Bird Arts Duluth shares her journey from poverty to a thriving multi 6-Figure Jewelry brand owner and designer. Discover the EXACT steps she took that led her to consistent sales and building a multi 6 figure retail chain store.   

 

Here are the resources mentioned in the show:

 

FREE Jewelry Brand Makeover Bootcamp 2022 👉 https://flourishthriveacademy.com/strategy

 

Laying the Foundation Program 👉https://www.flourishthriveacademy.com/ltf/

 

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

 

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

EP335: How to Handle Inflation and Pricing Without Creating Price Resistance 0
Jan 10, 2022

Jason Ayers, a business coach who helps $1MM to $10MM companies optimize and streamline businesses, simplifies the topic on inflation and pricing. Demystify these economic factors and handle inflation and pricing without creating price resistance with your customers. 

 

Here are the resources mentioned in the show:

 

Join our FREE Jewelry Brand Makeover Bootcamp 2022 👉 https://flourishthriveacademy.com/strategy

 

The Desired Brand Effect 👉 https://desiredbrandeffect.com/

 

Resources for Jewelry Designers 👉 https://flourishthriveacademy.com/programs

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

@tracymatthews

 

YouTube:

youtube.com/user/FandTAcademy

EP334: You are a Bad-Ass - Time to Show Up Like One This Year 0
Jan 4, 2022

Your beliefs about yourself might mean the difference between you reaching your goals or not this year. The key distinction here is that when you operate from a success mindset, you have the POWER to overcome adversity, change your situation at any time and do amazing things with your life. You are a Bad-Ass, and it’s time to show up like one this year. 

 

Here are the resources mentioned in the show:

 

The Desired Brand Effect Book Chapter 1 👉 https://desiredbrandeffect.com/chapter1/

 

Laying the Foundation Program 👉https://www.flourishthriveacademy.com/ltf/



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week. 

 

  1. Click here to review the show

 

  1. Select “Ratings and Reviews” and “Write a Review”

 

  1. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.

 

xo, Tracy Matthews

 

Follow on Instagram:

 

@tracymatthewsny

@Flourish_Thrive

 

Clubhouse:

 

@tracymatthews

 

YouTube:

 

youtube.com/user/FandTAcademy

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